PURPOSIVE COMMUNICATION Flashcards
It isn’t limited to something written down.
TEXT
A __________ can be a film, an artifact, or anything in a language and culture that conveys meaning.
TEXT
It is related to human beliefs, social actions, institutions, etc.
CULTURE
According to __________: “…culture should be understood as a dialectic of system and practice.
SEWELL
Tylor’s definition of culture is:?
THE LIST OF ALL ITEMS OF THE GENERAL LIFE OF PEOPLE
He implies that culture and its meaning is to be found in everyday objects, be those used in distant regions or in civilized societies.
TYLOR
It is the key to the understanding of our own culture and that of our neighbors.
ART
They are studied through iconology, technique, art history, ideology, etc.
IMAGES
It can be said to embody the cultural system.
IMAGES
It is anorganization concerned with cultural, scientific activities.
UNESCO
It deals with the study of symbols in images.
ICONOGRAPHY
It studies images in relation to their time, subject, technique, rules, etc.
ART HISTORY
It is related to societal attitudes about class, race, gender, and wealth.
IDEOLOGY
In some painting’s they might also be nude and also have red socks, which means they are prostitutes.
IDEOLOGY
It states that knowledge implies power and doubts any single truth, but this can be applicable not to all images.
FOUCAULT
It says that comprehension and the taste in these images would be depended on the cultural capital.
BOURDIEU
He studied language and stated that: “language is a system of signs involved in a complex process of signification”
FERDINAND DE SAUSSURE
It would be the letters of a word which in different languages would be different.
SIGNIFIER
It is the idea we get when we read a word this idea can be unchangeable.
SIGNIFIED
Saussure’s definition of meaning is:?
THE MEANING IS GENERATED WITHIN THE LINGUISTIC SYSTEM VIA A SYSTEM OF DIFFERENCES
He used semiotics not only to reveal the text but also to find the ideological suppositions of the society, which created the images.
BARTHES
Barthes takes ____________ to the study of visual and popular culture.
SEMIOTICS
He’s saying that the myth is concerned with its intention, and this is also the case in the study of images.
BARTHES
It is applicable to the study of images, since it is about how communication of meaning is made possible between two or more people.
BARTHES SYSTEM
It give us signs and the main motto is that if we buy the product our than our life will be different and of course a better one.
ADVERTISEMENTS
He is “concerned with issues of meaning and mutual understanding”.
HERMENEUTICS
Clifford Geertz study of culture is a ________________________.
HERMENEUTIC ONE
Culture, according to him, is:
“man is an animal suspended in webs of significance he himself has spun.
GEERTZ
Geertz believes that _____________________ is the best way to try and figure out the meaning of a cultural text.
INTERPRETATIVE APPROACH
He states: “culture…as a system of symbols possessing a real but thin coherence that is continually put at risk in practice and therefore subject to transformation”
SEWELL
It may be encoded in various forms like spoken words, written words, non-verbals, pictures, film, advertisements, memes, visual and performing arts.
MESSAGE
Ideas should be organized and easy to follow.
STRUCTURE