PURPOSIVE COMMUNICATION Flashcards
It isn’t limited to something written down.
TEXT
A __________ can be a film, an artifact, or anything in a language and culture that conveys meaning.
TEXT
It is related to human beliefs, social actions, institutions, etc.
CULTURE
According to __________: “…culture should be understood as a dialectic of system and practice.
SEWELL
Tylor’s definition of culture is:?
THE LIST OF ALL ITEMS OF THE GENERAL LIFE OF PEOPLE
He implies that culture and its meaning is to be found in everyday objects, be those used in distant regions or in civilized societies.
TYLOR
It is the key to the understanding of our own culture and that of our neighbors.
ART
They are studied through iconology, technique, art history, ideology, etc.
IMAGES
It can be said to embody the cultural system.
IMAGES
It is anorganization concerned with cultural, scientific activities.
UNESCO
It deals with the study of symbols in images.
ICONOGRAPHY
It studies images in relation to their time, subject, technique, rules, etc.
ART HISTORY
It is related to societal attitudes about class, race, gender, and wealth.
IDEOLOGY
In some painting’s they might also be nude and also have red socks, which means they are prostitutes.
IDEOLOGY
It states that knowledge implies power and doubts any single truth, but this can be applicable not to all images.
FOUCAULT
It says that comprehension and the taste in these images would be depended on the cultural capital.
BOURDIEU
He studied language and stated that: “language is a system of signs involved in a complex process of signification”
FERDINAND DE SAUSSURE
It would be the letters of a word which in different languages would be different.
SIGNIFIER
It is the idea we get when we read a word this idea can be unchangeable.
SIGNIFIED
Saussure’s definition of meaning is:?
THE MEANING IS GENERATED WITHIN THE LINGUISTIC SYSTEM VIA A SYSTEM OF DIFFERENCES
He used semiotics not only to reveal the text but also to find the ideological suppositions of the society, which created the images.
BARTHES
Barthes takes ____________ to the study of visual and popular culture.
SEMIOTICS
He’s saying that the myth is concerned with its intention, and this is also the case in the study of images.
BARTHES
It is applicable to the study of images, since it is about how communication of meaning is made possible between two or more people.
BARTHES SYSTEM
It give us signs and the main motto is that if we buy the product our than our life will be different and of course a better one.
ADVERTISEMENTS
He is “concerned with issues of meaning and mutual understanding”.
HERMENEUTICS
Clifford Geertz study of culture is a ________________________.
HERMENEUTIC ONE
Culture, according to him, is:
“man is an animal suspended in webs of significance he himself has spun.
GEERTZ
Geertz believes that _____________________ is the best way to try and figure out the meaning of a cultural text.
INTERPRETATIVE APPROACH
He states: “culture…as a system of symbols possessing a real but thin coherence that is continually put at risk in practice and therefore subject to transformation”
SEWELL
It may be encoded in various forms like spoken words, written words, non-verbals, pictures, film, advertisements, memes, visual and performing arts.
MESSAGE
Ideas should be organized and easy to follow.
STRUCTURE
“Evaluating Images”
STICKINESS
It is an important step in evaluating an image and understanding its meaning and also.
VISUAL ANALYSIS
Those are those objects, actions, and behaviors that revealculturalmeanings.
CULTURAL TEXTS
AAC refers to
AUGMENTATIVE AND ALTERNATIVE COMMUNICATION
It define as, a huge range of techniques which support or replace spoken communication. These include gesture, signing, symbols, word boards, communication boards and books.
COMMUNICATION
VOCAs refers to
VOICE OUTPUT COMMUNICATION AIDS
It has taken over the world in these past decades.
TECHNOLOGY
A ___________________ helps an individual to communicate more effectively with people around them.
COMMUNICATION AIDS
Communication aids are also referred to ______________.
AAC DEVICES
It does not use additional equipment. People typically use body language, gestures, vocalization, or signing.
UNAIDED COMMUNICATION
It uses equipment – this can range fromlow-techtohi-techmethods and often uses pictures and symbols instead of, or together with words.
AIDED COMMUNICATION
Those are the blueprints for how this information will be exchanged.
COMMUNICATION STRATEGIES
These strategies are used in the workplace to draw attention and provide documentation.
VISUAL COMMUNICATION STRATEGIES
They are required to post certain visuals throughout the workplace to comply with safety laws.
HUMAN RESOURCES
“Communis” which means
COMMON
When we use technical equipment in communication it is called ____________.
COMMUNICATION TECHNOLOGY
It is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content.
MULTIMEDIA
It also known variously as a view foil, foil, or view graph.
TRANSPARENCY
It is a thin sheet of transparent flexible material, typically cellulose acetate, onto which figures can be drawn.
TRANSPARENCY
It is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media.
VIDEO
It is an electrical, mechanical, electronic, or digital inscription and re-creation of sound waves.
SOUND RECORDING AND REPRODUCTION
It may be communicated by using drawing, picture, graph, photograph, or words on a flat surface.
GRAPHIC COMMUNICATION
People can use light, sound or electrical waves to send information.
ELECTRONIC COMMUNICATION
It is energy moving through space in waves. It travels at the speed of the light.
ELECTROMAGNETIC RADIATION
It allows people to gather information using the World Wide Web and exchange messages using electronic mail.
INTERNET
Attachment can also be made document, graphs or videos can be sent. Text can be sent through waves.
Voice is recorder through mice or any other devices. Better than Talk by Call.
VOICE MAIL
Programs that help people work together, collectively while located remotely from each other.
GROUP WARE
Consist of receivers connected to Satellite system
GLOBAL POSITIONING SYSTEM (GPS)
They speaking the microphone.
RADIO
Speech is changed into pulses of electromagnetic energy.
RADIO
tele means ? ______
Vision mean ? _______
FAR AWAY
SIGHT
Small photo sensor with a lens and a light to scan document sent.
FAX MACHINE
An electronic device used for mobile voice or data communication over network of specialized base stations know as Cell Sites.
CELLPHONE
Students comprehend written, oral, or visual communication on a variety of topics without any active negotiation of meaning.
INTERPRETIVE COMMUNICATION
Students engage in two-way oral or written communication with active negotiation of meaning to share information, feelings, and
opinions.
INTERPERSONAL COMMUNICATION
Students present spoken or written information that is prepared for an audience.
PRESENTATIONAL COMMUNICATION
In simplex mode, the communication is ______________, as on a one-way street.
UNIDIRECTIONAL
It is a form of communication in which signals are sent in only one direction.
SIMPLEX MODE OF COMMUNICATION
Each station can both transmit and receive, bot not at the same-time
HALF-DUPLEX MODE OF COMMUNICATION
Enables station to transmit and receive signals simultaneously, with the advantage of providing twice the bandwidth of equivalent half-duplex technologies.
FULL-DUPLEX MODE OF COMMUNICATION
Mode of communication that both stations can
transmit and receive simultaneously.
FULL-DUPLEX MODE OF COMMUNICATION
Mode of communication that two-way street with traffic flowing in both directions at the same time.
FULL-DUPLEX MODE OF COMMUNICATION
Mode of communication that signals going in either direction share the capacity of the link.
FULL-DUPLEX MODE OF COMMUNICATION
According to _______________, the use of blogs has been an engaging and effective way to promote writing skills of primary students, particularly when student peers provide feedback to the blog.
RICHARDSON (2006)
A graphics editor for a student newspaper, sits down at a computer and launches Adobe In
Design.
creative and dynamic designer
PATRICK CLARKE
He is a business major and wants to
open a music store when he graduates.
CHRIS REYNOLDS
He chose a multidisciplinary degree in
music journalism and has taken distance-education courses.
big arts and entertainment fan
JAKE SEATON
