Purpose & Principles of Website Products

Question 1

What is the purpose of a website

Answer 1

• Provide/present information
• Make sales
• Entertainment
• Providing services
• Connect people together
• Personal use: blogging
• Maintain a brand image

Question 2

What are the 5 different service based websites

Answer 2

Commerce
Real-time information
Communication
Download services
Virtual learning environments (VLES)

Question 3

What is a commerce website (include examples of some websites)

Answer 3

**Examples*
eBay, Amazon, online banking

Target audience
Consumers

Key benefits
Allows users to carry out transactions easily & conveniently on PC’s/mobile phones

Question 4

What is a Real-time information website (include examples of some websites)

Answer 4

Examples
24/7 news updates, travel info, weather reports

Target audience
Information seekers

Key benefits
Provides immediate up to date info, e.g. mobile phones can send notifications to inform you of recent news reports or train arrival times

Question 5

What is a communication website (include examples of some websites)

Answer 5

Examples
blogs, email, online gaming

Target Audience
Online gamers, consumers, information seekers
Key benefits
You can receive immediate replies from anyone at no additional cost to your broadband or mobile fee

Question 6

What is a download services website (include examples of some websites)

Answer 6

Examples
music/film/software/gaming downloads, streaming services

Target Audience
online gamers, consumers, entertainment/information seekers

Key benefits
Flexibility & convenience of downloading different mediums to your pc/mobile phone.

Question 7

What is a VLES website (include examples of some websites)

Answer 7

Examples
Digital service, Moodle

Target Audience
Information seekers, consumers (teachers & learners)

Key benefits
Flexibility of downloading info from the comfort of their own home. Leaners can submit homework/assignments online

Question 8

What are the requirements of websites

Answer 8

User friendly
Consistent
Navigational
Customisable
Responsive
Bandwidth utilisation

Question 9

What are the principles of website design

Answer 9

User friendly
Consistent
Navigational
Customisable
Responsive
Bandwidth utilisation
Usability
White space
Site layout
Accessibility
Typography
Alignment
Clarity
Accuracy
Media & objects
Simplicity

Question 10

What is the meaning of user friendly on a website

Answer 10

Is it easy to use & understand

Question 11

What is the meaning of consistent on a website

Answer 11

Keeping elements the same throughout the website

Question 12

What is the meaning of responsive on a website

Answer 12

optimised to automatically adapt to the layout of the web browser you are using

Question 13

Why use bandwidth utilisation on a website

Answer 13

Designers must recognise how their content will be used

Question 14

What is the meaning of usability on a website

Answer 14

How user friendly it is

Question 15

Why use white space on a website

Answer 15

to not overwhelm & confused website users

Question 16

What is the meaning of site layout on a website

Answer 16

Considering where elements go on a web page

Question 17

What is the meaning of accessibility on a website

Answer 17

Ensures that websites are correctly designed & developed to enable users to have equal access to info

Question 18

Why does typography matter on a website

Answer 18

To make sure the font used on the website is clear & legible

Question 19

What is the meaning of alignment on a website

Answer 19

How elements are positioned on a web page & how they interact with each other

Question 20

What is the meaning of clarity on a website

Answer 20

How clear a website is, e.g. if you want a user to contact you, you should provide a visible email address or phone number

Question 21

Why does accuracy matter on a website

Answer 21

It should be correct & meaningful
Keep info accurate & current
Websites should be updated regularly

Question 22

What is content on a website

Answer 22

Text, graphics (diagrams, artworks, photos), media & objects

Question 23

What is the use of media & objects on a website

Answer 23

Some websites include interactive content, such as videos, flash images & background sounds. Media elements are used to captivate & grab the attention of website users

Question 24

What are the 5 factors to be considered when using media & objects

Answer 24

Position
Colour
Contrast
Size
Appropriateness

Question 25

**What is the meaning of *position* in media & objects**

Answer 25

Where should you put media or objects on a web page. They need to be placed somewhere where they can be easily seen

Question 26

**What is the meaning of *colour* in media & objects**

Answer 26

Colour is an essential part of website design. Too many vibrant colours can be off putting to users and designers should consider users who suffer from photosensitivity

Question 27

**What is the meaning of *contrast* in media & objects**

Answer 27

Used to differentiate between two or more elements on a web page. Designers should use contrasting colours to differentiate the elements of a web page

Question 28

**What is the meaning of &*size* in media & objects**

Answer 28

Need to consider how the object will appear on a multiple devices *e.g. if you embedded a video on a web page that takes up most of the screen, this will have implications on where the rest of your content will go, & users will have to scroll to see it*

Question 29

**What is the meaning of *appropriateness* in media & objects**

Answer 29

When using media & objects, you must consider whether they really add anything to the effectiveness of your webpage. The *downside* is that including media & objects means your web pages will take longer to load (especially on mobile) & they might not be compatible with every browser

Question 30

**What is search engine optimisation (SEO)**

Answer 30

Set of techniques used to maximise the number of visitors to a website. A website designer can ensure that their website appears high on the list of results

Question 31

**What are keywords used for in a web page**

Answer 31

A word/phrase that can be put into a search engine so that it will return matching & relevant results

Question 32

**What should be in mind when selecting keywords**

Answer 32

- Use keywords that accurately describe the business products/services - Use words/phrases that people actually type into search engines looking for something online - Use the most relevant keywords in the URLs & web page titles & to describe the site

Question 33

**Why are updates important**

Answer 33

- It ensures that your website is relevant - If a website is updated regularly, then the search engine considers it a consistent source of new info. - As a result, the website is more likely to be placed higher in the search results