Publicity and advertising Flashcards
What must solicitors/firms follow when advertising?
General law (GDPR etc) and professional conduct requirements
SRA’s general provisions on advertising
Can’t be inaccurate or mislead as to costs/interest
What isn’t classed as publicity (SRA)?
Press releases on behalf of client
SRA Transparency Rules - what must firms advertising specified services publish?
- Total cost (or range) and any disbursements
- Basis for charges (hourly rate/fixed fee)
- Services included
- Experience and qualifications
- VAT included?
- Timescales and key stages
- If conditional fee/damage agreements, when may have to pay yourself
What are specified services for individuals under SRA Transparency Rules?
resi
uncontensted probate
motoring summary only offences
ET dismissal claims
Immigration (unless asylum)
Specified services for businesses under SRA transparency rules
Debt recovery
ET defence for dismissal
Licensing
Where must costs info re specified services be available?
Website, clearly signposted, easy to find (or on request if no website)
Can a solicitor cold call members of the public?
Yes if:
- Comply with general law
- Not intrusive/directed
When is an intrusive cold call permitted?
Current/former client
Current/potential business contacts
Where must you display SRA badge?
Website
Where must you include SRA authorisation number?
Website, letterhead and email
If you are referring or are referred a client, what must you tell them?
Financial (or other) interest in referring
Includes informing of a relevant fee-sharing arrangement
When can you not accept a referred client?
Obtained by referrer in way that you couldn’t under SRA regs (e.g. intrusive)
When can you not accept a fee for a referral/referring?
Subject to criminal proceedings
Claim following personal injury or death
Fee sharing arrangement must be _____
in writing