Public Relations

Question 1

Public relations

Answer 1

Consists of activities undertaken by businesses to promote a positive relationship with public’s

Question 2

Public’s

Answer 2

Term public’s refers to the target audience/demographic e.g males over 40 
Types include :
- media public’s 
- internal public’s ( employees ) 
- general public’s ( society)

Question 3

Advertising and public relations difference

Answer 3

With advertising you control everything you say whereas with public relations it is a gamble as you cannot estimate the amount of media publicity

Question 4

Public relations strategy

Answer 4

1. Establish objectives of campaign
2. Identify the public (target group)
3. develop tactics ( posters e.c.t)
4. Implement pr campaign
5. Evaluate results (return of investment)

Question 5

PR crisis management

Answer 5

1. Determine public’s
2. Communicate essential info to public’s
3. Get the facts
4. Respond quickly
5. Be prepared for questions
6. Provide regular updates
7. Establish chain of command
8. Establish team
9. Monitor progress