Public Relations

Question 1

Video News Release

Answer 1

Public uproar followed discovery that government agencies were making frequent use of video news releases
> General Accountability

Question 2

Edward Bernays

Answer 2

The father of public relations, continued advocating for the industry’s policing itself

Question 3

mass circulation newspapers and the first successful consumer magazines appeared when?

Answer 3

1830’s

Question 4

1833

Answer 4

Andrew Jackson hired Amos Kendall to be the first presidential press secretary

Question 5

PR during the 1830’s

Answer 5

associated with decker, hucksters, willingness to serve the powerful primarily, but began to establish itself as a profession during this time.

Question 6

the propaganda-publicity stage of public relations was fueled by–

Answer 6

A burgeoning press, rapid urbanization, westward/railroad expansion, industrialization, and the nationalization of markets that were once local.

Question 7

What is the earliest record we have of public relations?

Answer 7

A tablet dating from 1800 B.C., like a public information bulletin on farming techniques

Question 8

Genghis Khan and PR

Answer 8

He would send “advance men” into enemy territories spreading stories of his might, with the hopes of their surrendering.

Question 9

Julius Caesar

Answer 9

Fed the Roman Empire constant reports of his achievements to maintain morale and maintain his position of power.

Question 10

pseudo-event

Answer 10

event that has no real info or issue meaning; exists merely to attract attention

I.e Boston tea party?

Question 11

The Publicity Bureau

Answer 11

1st publicity co, opened in Boston in 1906, expanded in order to help the railroad industry challenge federal regulations.

Question 12

Ivy Lee

Answer 12

New York World reporter that established press centers, distributed press releases, and assisted reporters in obtaining additional information.
– Declaration of Principles

Question 13

Declaration of Principles

Answer 13

Lee argued that PR practitioners should be providers of information, not purveyors of publicity.

Question 14

Henry Ford and PR

Answer 14

used staged events like auto races to build interest, started Ford Times for his employees, heavy use of image advertising.

Question 15

What major figures represent the Propaganda-Publicity stage?

Answer 15

Andrew Jackson, Amos Kendall, Ivy Lee, Henry Ford, The Publicity Bureau, The Declaration of Principles

Question 16

Woodrow Wilson

Answer 16

1917: hired journalist George Creek to head the Committee of Public Information to shape public opinion about WWI.

Question 17

What did the Committee of Public Information (CPI) do?

Answer 17

Sold Liberty bonds, helped increase Red Cross membership, PR on a scale never seen before using magazines, movies, speakers, newspapers, posters.

Question 18

Edward Bernays

Answer 18

PR pioneer, emphasized value of assessing public opinion toward an organization .

Question 19

Early 2-Way Communication was defined by:

Answer 19

Creel & Bernays, as well Louis Henry McLowe, George Gallup, & Elmo Roper; the Great Depression

Question 20

FDR and PR

Answer 20

Hired Louis Henry McLowe to create a sophisticated PR campaign to win public support for the New Deal.

Question 21

What factor was central to McLowe’s New Deal campaign?

Answer 21

Radio

Question 22

how did the Great Depression influence PR?

Answer 22

turned public opinion against business & industry. More corporations established in-house PR departments.

Question 23

When did GM initiate its PR operation?

Answer 23

1931

Question 24

George Gallup & Elmo Roper

Answer 24

founded the polling industry that PR professionals began turning to increasingly in the 1930s.

Question 25

What did the Public Relations Society of America (PRSA) (est. 1947) originally consist of?

Answer 25

The National Association of Accredited Publicity Directors(1936) and the American Council on Public Relations(1939)

Question 26

What spurred the passing of the Foreign Agents Registration Act in 1938?

Answer 26

Ivy Lee being a PR spokesman for Hitler and Nazi Germany.

Question 27

which were the famous anti-public relations & advertising productions?

Answer 27

“The Hucksters”, the Man in the Gray Flannel Suit, The Hidden Persuaders

Question 28

public distrust influenced the passing of what Act?

Answer 28

Federal Regulation of Lobbying Act (1946); required those who deal w federal employees on behalf of private clients to disclose those relationships.

Question 29

prominence of women in PR

Answer 29

Anne Williams Wheaton- associate press secretary

Leone Baxter was president of Eisenhower’s prominent PR firm