Public Relations Flashcards
Video News Release
Public uproar followed discovery that government agencies were making frequent use of video news releases
> General Accountability
Edward Bernays
The father of public relations, continued advocating for the industry’s policing itself
mass circulation newspapers and the first successful consumer magazines appeared when?
1830’s
1833
Andrew Jackson hired Amos Kendall to be the first presidential press secretary
PR during the 1830’s
associated with decker, hucksters, willingness to serve the powerful primarily, but began to establish itself as a profession during this time.
the propaganda-publicity stage of public relations was fueled by–
A burgeoning press, rapid urbanization, westward/railroad expansion, industrialization, and the nationalization of markets that were once local.
What is the earliest record we have of public relations?
A tablet dating from 1800 B.C., like a public information bulletin on farming techniques
Genghis Khan and PR
He would send “advance men” into enemy territories spreading stories of his might, with the hopes of their surrendering.
Julius Caesar
Fed the Roman Empire constant reports of his achievements to maintain morale and maintain his position of power.
pseudo-event
event that has no real info or issue meaning; exists merely to attract attention
I.e Boston tea party?
The Publicity Bureau
1st publicity co, opened in Boston in 1906, expanded in order to help the railroad industry challenge federal regulations.
Ivy Lee
New York World reporter that established press centers, distributed press releases, and assisted reporters in obtaining additional information.
– Declaration of Principles
Declaration of Principles
Lee argued that PR practitioners should be providers of information, not purveyors of publicity.
Henry Ford and PR
used staged events like auto races to build interest, started Ford Times for his employees, heavy use of image advertising.
What major figures represent the Propaganda-Publicity stage?
Andrew Jackson, Amos Kendall, Ivy Lee, Henry Ford, The Publicity Bureau, The Declaration of Principles
Woodrow Wilson
1917: hired journalist George Creek to head the Committee of Public Information to shape public opinion about WWI.
What did the Committee of Public Information (CPI) do?
Sold Liberty bonds, helped increase Red Cross membership, PR on a scale never seen before using magazines, movies, speakers, newspapers, posters.
Edward Bernays
PR pioneer, emphasized value of assessing public opinion toward an organization .
Early 2-Way Communication was defined by:
Creel & Bernays, as well Louis Henry McLowe, George Gallup, & Elmo Roper; the Great Depression
FDR and PR
Hired Louis Henry McLowe to create a sophisticated PR campaign to win public support for the New Deal.
What factor was central to McLowe’s New Deal campaign?
Radio
how did the Great Depression influence PR?
turned public opinion against business & industry. More corporations established in-house PR departments.
When did GM initiate its PR operation?
1931
George Gallup & Elmo Roper
founded the polling industry that PR professionals began turning to increasingly in the 1930s.
