Public Relations

Question 1

Public Relations

Answer 1

is about the management of communication between the business and stakeholders

Question 2

For Public Relations to be successful it should be:

Answer 2

. Planned

. Deliberate

. A Management function

. Two-way communication

. Promote performance

. Be in the interest of the public

See page 80-81

Question 3

Internal stakeholders

Answer 3

Employees, trade unions, shareholders

Question 4

External stakeholders

Answer 4

Media, Customers, Suppliers, Distributors, Financial institutions, Political officials, Community

Question 5

Internal marketing

Answer 5

Plans are communicated to various people, groups, or departments of the business. All employees must work together to achieve business goals and employees feel valued.

. Find out what employees think e.g., surveys

. Use emails, bulletin boards, newsletters

. Reward employees

Question 6

Methods and Mediums used by the PR department

Answer 6

. Newspapers, magazines, television, radio

. Publicity stunts e.g., free coffee if you vote

. Sponsorships of events or people

. Charity drives

. Pamphlets or brochures

. Public speaking

. Social media

Question 7

The process of Public Relations - RACE

Answer 7

. Research

. Action

. Communication

. Evaluation

PG 82-83

Question 8

Public Relations and Marketing

Answer 8

Sometimes forms part of Marketing, and perform similar tasks, however, tackle these tasks differently.

. Objectives

. Target market

. Activities

Integrated perspective between Marketing and Public Relations

PG 83-84