Ptt 2 Flashcards
is derectly concerned with the understanding prediction and control of human behavior in enterprises
Entrepreneurial behavior
is a subset of entrepreneurial activities concerened with understanding,predicting and influencing individual behavior in entrepreneurial settings.
Entrepreneurial behavior
Represents the behaviorual apporach of management. it merged as a distinct field of study because of the importance of human behavior in enterprise
Behavioral approach to management
Human behavior is generally taken in terms of cause and effect relationship. it provides generalisation that entrepreneurs can use to anticipate the effect of certain activities on human behavior
cause and effect relationship
is generally influenced by other social science viz,psychology, sociology and anthropology
A branch of social science
is the study of three levels of analysis i.e individual behaviour, inter-individual behaviour and the behaviour of organisation
Three level of analysis
The systematic knowledge about human behaviour is a science and the application of behavioural knownledge and skills is an art
A science as well as an art
consist of a body of theory,research and application which helps in understanding the human behaviour in organisation
A body of theory,Research & application
a reasonable climate is created so that employees may get much needed satisfaction and the entrepreneur may attain its objectives
Beneficial to both enterprise and indiduals
Provides a rational thinkin about people and their behaviour. the major aim of entrepreneurial behavior is to explain and predict behaviour in enterprise
Rational thinking
it focuses on people their desires and needs. it is the systematic study of action of the action and attitudes of people working in enterprise
Human part of enterprise
It points to the need for change in human behaviour with change in technology and other fields of enviroment
change oriented
