Psychology Exam 2 Flashcards
Define Absolute Threshold
How weak a stimulus can be to be perceived 50% of the time
What is Signal Detection Theory
how different two stimuli need to be before we can tell the difference between them. Can you tell the difference between a 40 watt bulb and a 42 watt bulb? Or does it need to be a 40 watt bulb and a 60 watt bulb before you can see the difference?
As it turns out, you decide how different the stimuli need to be. I may need to be absolutely certain before I’m comfortable saying that two stimuli are different. Maybe your decision criteria are less rigid.
The Difference Threshold
The difference threshold is the smallest difference between two stimuli that you can detect 50% of the time. This is also called the just noticeable difference.
Weber’s Law
two stimuli must differ by a constant minimum percentage before we can detect the difference between the stimuli.
Subliminal Stimuli
A subliminal stimulus is a weak or brief stimulus that is picked up by your senses, but doesn’t make it into your conscious awareness.
Do you think that advertisers are able to shape your buying habits through subliminal messages?
The short answer is, ‘very slightly - very rarely.’ Marketers are far better off to blast your senses with bold letters, bright colours and loud sounds than to try and slip their message in under your radar.
Cornea
The clear protective structure covering the front of the eye. The curvature of the cornea also bends light as it passes through the eye.
Pupil
The hole through which light passes
Anatomy of the Eye (5 parts)
Cornea, Pupil, Iris, Lens, Retina
Iris
The coloured muscle that adjusts the size of the pupillary opening. In low light, the iris dilates the pupil. In bright light, the iris constricts the pupil.
Lens
The primary focusing structure which produces a clear image on the retina. In people who have myopia (nearsightedness - see things well up close), the lens focuses the image in front of the retina (too near the lens). In people who have hyperopia (farsightedness - see things well far away), the lens focuses the image behind the retina (far from the lens).
Retina
The layer of neural tissue at the rear of the eyeball
Rods
are rod-like or wiener-shaped. They respond to light and dark and perform better in dim light than do cones. There are approximately 120 million rods per eye.
Cones
are shaped like pine cones. They respond to colour and fine detail. There are approximately 6 million cones in each eye.
What is the information path for the visual process?
Rods and cones synapse with bipolar cells and ganglion cells. The axons from the ganglion cells are bundled together and travel as the optic nerve to the thalamus and primary visual cortex (V1) in the occipital lobes.
Horizontal Cells
help the rods and cones talk to the bipolar cells
Amacrine cells
help the bipolar cells talk to the ganglion cells.
Dark Adaptation
After absorbing light for a time, a rod or cone can become depleted of its photopigment. Dark adaptation is the gradual regeneration of photopigments and, therefore, the gradual improvement of brightness sensitivity under low light. If you’ve been out in the sun for awhile and walk into a dark room, it takes some time (approx 30 minutes) for your eyes to completely adjust - for the rods in particular to be sensitive to low light again.
Visual Transduction
Rods and cones contain photopigments (protein molecules) that absorb light. Absorption of light results in a chemical reaction which becomes an electrical signal which, in turn, causes a release of neurotransmitters at the bipolar cell synapse. If an action potential occurs, the information carries on to the ganglion cells and so on up to the cortex. Once the information reaches the visual cortex, specific neurons respond to specific stimuli. For example, some neurons will only respond to bars and slits of light moving in specific orientations. These cells are called feature detectors. Note, however, that you need your whole cerebral cortex to give those bars and slits of light personal meaning, particularly your temporal and parietal lobes.
The Opponent-Process Theory
(Red - Green, Blue - Yellow, Black - White)
In 1870, Hering agreed that there were 3 types of cones, but he felt that each cone was capable of responding to 2 different (opposing) wavelengths. He identified a red-green cone, a blue-yellow cone, and a black-white cone.
Hering’s theory has since been modified (Sometimes now referred to as the Dual Process Theory). In fact, it’s not the cones that respond to opposing wavelengths, it’s the ganglion cells and visual thalamic cells that do. When red-sensitive ganglion cells are turned on, green-sensitive ganglion cells are turned off and vice versa. When red is no longer perceived (as in when you look at a white wall), a rebound effect occurs. Suddenly, the previously inhibited cells that fire during the perception of green are free to fire, whereas the previously activated cells related to red no longer do so. The same relationship occurs for yellow and blue, as well as for black and white.
The Trichromatic Theory
In the 1800s, Young and von Helmholtz felt that there were 3 types of cones - cones sensitive to either blue, green, or red. They believed that any combination of these 3 wavelengths could produce all the visible colours of the spectrum.
Dichromat
sensitive to two colour systems. Individuals usually lose the ability to detect red/green (see both red and green as yellowish brown).
Monochromat
sensitive only to black and white (colour blind)
What is Perception?
What is it? Where is it? What is it doing?
Bottom-Up Processing
Information from sensory receptors (rods, cones, hair cells, taste buds, free nerve endings in the skin, etc…) goes to the brain for translation. We start with small sensory features and build upward to a complete perception.
- You’re doing a jigsaw puzzle for the first time without the lid. Pure sensation – no expectations.
- You are walking in the community forest. You feel the sun on your face, hear the leaves rustling, and see something large and dark brown lumbering towards you.
Top-Down Processing
Pre-existing knowledge, past experiences memories, and expectations are used to rapidly organize the features of the environment into a meaningful whole. You already have a mindset and assumptions that you use to interpret what you are seeing, hearing, feeling, etc… You use schemas (standard ideas or images) to help interpret sensations. Your brain is like a filing cabinet. You have files on everything that you see, hear, taste, smell, etc… You have a file for bears (big, black, clawed, smelly, dangerous, huntable beasts). When you encounter an animal that you think might be a bear, you compare its features to what you have on file. If it’s similar, you’ll perceive the animal as a bear. The file will expand and change depending on your experience and your willingness to modify the file. Kids with little experience and few schemas will call all four legged furry animals ‘kitties’.
You are doing a favourite jigsaw puzzle that you’ve done many times before and are having no difficulty with it.
You’ve heard the reports about grizzly attacks and come to the conclusion that a bear is approaching you, rather than a large dog.
Check out the rat man.
The Figure-Ground Principle
For some reason, our brain likes to see a figure and a ground - a foreground and a background.