Psychology Chapter 7 Flashcards
Memory
- Memory is the way in which we record the past and later refer to it so that it may affect the present.
- The cognitive process of Memory is split into three separate “stages”: Encoding, Storage, and Retrieval.
Memory: Encoding
- In order to “remember,” one must first have been exposed to the stimulus or event and therefore must have learned.
- Encoding is the active process of turning stimulus information (environmental information) into a form (a code) that can be stored in our memory system.
Memory: Storage
- Storage refers to the information being held for later use.
- The (coded) information is held in our memory system.
- This can include short-term and long-term storage.
Memory: Retrieval
- Retrieval refers to the active process of locating this stored information and making it accessible for conscious use.
- Retrieval is what we usually think of as “remembering.”
Sensory memory - Iconic (visual) Memory
• A form of sensory memory.
• Holds a brief visual image of a scene that has just been perceived.
• The purpose is to maintain the stimulus long enough for it to be encoded into short-term memory.
• Sperling – asked the following questions…
– How long does Sensory Memory last?
– How much information gets into Sensory Memory?
- The sensory memory is fading while you are trying to commit the information to short-term memory.
- It would be easier for a “single” icon.
• The information that is being held within our Sensory Memory appears to be unprocessed.
• If the information is not processed, and is not therefore translated into our short-term memory, it only lasts for a short period of time.
– Iconic up to 0.25 seconds
– Echoic up to 1 second
Sperling’s Whole Report Procedure
• What is happening? Why are we not able to remember all of the letters?
– Are we only able to “see” the letters that we can initially “name”?
– OR, do we initially see all of the letters, but this iconic memory fades before we can apply a name to each letter?
• Sperling followed up with another test to determine which of the above is true.
Sensory Memory- Echoic (auditory) Memory
- Another form of sensory memory.
- Holds a brief auditory echo of a sound that has just been perceived.
- Less than 1 second worth of “memory capacity.”
- The purpose is to maintain the stimulus long enough for it to be encoded into short-term memory.
Short-Term (Working) Memory
- Information from sensory memory enters short-term memory – in order to maintain information within our short-term memory, we need to engage in “rehearsal.”
- Rehearsal is the process by which the information is maintained within short-term memory long enough for it to be translated into long-term memory.
- In order to be able to hold a series of items (icons) in our Short-Term Memory, we need to be able to engage in rehearsal.
- This rehearsal requires the use of our Long-Term Memory – we need to be able to name the items that are being rehearsed – therefore we need to recall the names.
Encoding of Information: Interaction with Long-Term Memory
• We engage in an active process of rehearsal (repeating the “names” of the letters) – which helps us to remember the visual stimulus.
- What if we try a series of symbols that are not so easy to name? Can you still maintain the symbols in your short term memory?
- Read the following list of letters, then look away and try to remember them.
• In order to maintain the letters in short-term memory, we engage in rehearsal – this involves the retrieval of the “sounds” of the letters from our long-term memory.
Short-Term Memory Storage Capacity (the magic number)
- The storage capacity of short-term memory is markedly different from that of long-term memory.
- One way to determine the capacity of short-term storage is to measure the memory span, the number of items an individual can recall after just one presentation.
- The “magic number” is 7 ± 2
- The magic number represents the limits of what we can store (on average) in our Working Memory.
- Seven “items” (letters, numbers, words, tones) plus or minus two.
- If we try to retain more, then we end up losing some of the information.
Primacy effect
• Primacy effect is the tendency to remember initial information.
Recency effect
• Recency effect is the tendency to recall later information.
The Limits of Working Memory
• The ability of your working memory to maintain this information (for recall) is dependent upon…
– The number of items that you are trying to retain
– Your undivided attention
– Chunking
Chunking
a group of familiar stimuli stored as a single unit.
Varieties of Working Memory
• Some theorists believe that each of the five senses most likely has it’s own form of working memory.
– Currently, we have evidence that there is a verbal working memory and a visual working memory.
Working Memory - Baddeley – proposes three components of the Working Memory
Central Executive , Phonological Loop, Visuo-Spatial Sketch Pad
How Short is Short-Term Memory?
- Speed of presentation matters less (decay)
- The number of items between the “cue” and the target affects recall
- Indicating that new information displaces old information in working memory
Long-Term Memory
• Information in Long-Term Memory is relatively stable.
Consolidation
is the process by which information in short-term memory is transferred to long-term memory.
- Short-Term Memory – a temporary pattern of neural activity encoding the information received from the sense organs.
- Information in STM is rehearsed, thereby perpetuating the neural activity.
- With enough rehearsal, the neural activity causes structural changes in the brain (the information is “consolidated” in the brain).
Rehearsal & LTM
• Even with rehearsal, not all STMs become LTMs
Maintenance rehearsal
Elaborative rehearsal
Rehearsal & LTM - Maintenance rehearsal
rote repetition (repeating without understanding)
Rehearsal & LTM - Elaborative rehearsal
forming associations between new material and old material recalled from LTM (i.e. Deep Processing)
Levels of Processing
Shallow Processing, Deep Processing
Levels of Processing - Shallow Processing
Analysis of surface features lead to lower number of words recalled than did
Levels of Processing - Deep Processing:
: analysis of semantic features (meaning)
Levels of Processing - Craik & Tulving (1975)
- Testing the effectiveness of elaboration on memory
- Participants read a series of sentences (one at a time) and were then given a word (flashed on a screen) – the task was to determine if the word made sense within the sentence.
- Participants were NOT told that this was a memory study, hence the participants were not aware that they needed to remember any of these words.
- After the sentence task, participants were then asked to try and recall the words.
- Recall was better for words that had fit into a more complex sentence than for words that had fit into a simple sentence.
- Demonstrates that memory is more effectively established if the memory is elaborated upon (deep processing).
Long-Term Memory - Explicit or Declarative Memory
• Is an intentional, or conscious use of memory, we are intentionally trying to remember something
• Includes
– Episodic Memory and
– Semantic Memory
Explicit or Declarative Memory- Episodic memory
memories about specific events (meaningful personal events).