Psychological Principles Of Design

Question 1

Perception

Answer 1

Vision is detecting colour and shapes
Visual perception is gaining meaning from a picture

Question 2

Perceptual constancy

Answer 2

Is perceiving something as something agreed

Question 3

Perceptual illusion

Answer 3

Things seen as unconscious inferences

Question 4

Expectations

Answer 4

People hard to adapt to unexpected so consistency is key in ux

Question 5

Gestalt laws of perception

Answer 5

We perceive entire patterns not bits

Proximity: objects close together perceived as together

Similarity: similar figures are grouped together

Continuity: we perceive smooth patterns

Closure: closed objects perceived better than incomplete ones

Question 6

Memory

Answer 6

Sensory store
Working memory decisions and planning
Long term memory words, elaboration and recall

Question 7

Attention

Answer 7

Concentration of mental effort on events

Question 8

Selective attention

Answer 8

Speaking to individual only realising them

Question 9

Divided attention

Answer 9

Mental resources divided like someone call your name