psychological approaches Flashcards
different types of psychological approaches
social , cognitive, learning and biological
what is cognitive psychology
human information processing and how it can influence and be influenced by perception and memory
cognitive approach key assumptions
- behaviour is a product of information processing
- the brain can be compared to a computer
what is the shorting schema?
you remember the actual idea of something not the small details ( if you go to a film you don describe each line you describe the main parts)
what is rationilastion schema?
your recall is based on what you already know, you can unconsciously change new information to fit in with what you already know.
what is confabulation schema?
because you don’t recall an entire event you fill the gaps with existing schema
what is hostile attribution bias?
biased perceptions on the intentions of other people
may see other people as intentionally hostile.
what are the key concepts of the cognitive approach?
schema, scripts, reconstructive memory, bias, priming
what is a cognitive script?
scripts are a schema for actions that can be used to explain routine behaviour, they develop with time and experiences.
what are the 3 types of priming?
repetitive, semantic and assossiative.
what Is associative and examples
the prime and target are regular experienced together. ex - colours can effect your decision
what is repetition priming and examples
when you regularly experience something and it sets you up to react more quickly in the future. ex - finger licking good
what is semantic priming and examples?
the prime and target come from similar categories and share features. ex - consumer could be primed to buy tulips if a photo of sunflowers are on the front of the shop
what is binary
2 distinct opposites ( male or female )
what is non-binary
a term for identities that do not fit in the traditional binary.
what is gender fluid
the experience of not having a fixed gender
what is androgyny
gender that has characteristics assosiscated with both female and male.
what is transgender
the experience of switching gender towards that of the opposite sex
what is masculinity
characteristics that are usually associated with being male
what is femininity
characteristics that are usually associated with being female
