Psychographics profiling 4cs Flashcards
Aspire
Young people who seek status and are concerned with their image and appearance
Mainstreamer
Largest groups who seek security and favour value for money (Nintendo DS, kinder eggs)
Resigned
Older people who are interested in the past and are quite traditional they seek to survive
Strugglers
Low income group who seek to escape as they rely on alcohol, junk food and lottery ticket
Reformers
Group of individuals who are socially aware of things have a good taste and are independent
Explorers
Young group of students who seek to discover new things and are individuals who have a lot of energy
Succeeders
Higher management who seek control, they are goal minded, organised and hard working
( holiday home, business investment)