Psychographics profiling 4cs Flashcards

1
Q

Aspire

A

Young people who seek status and are concerned with their image and appearance

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2
Q

Mainstreamer

A

Largest groups who seek security and favour value for money (Nintendo DS, kinder eggs)

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3
Q

Resigned

A

Older people who are interested in the past and are quite traditional they seek to survive

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4
Q

Strugglers

A

Low income group who seek to escape as they rely on alcohol, junk food and lottery ticket

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5
Q

Reformers

A

Group of individuals who are socially aware of things have a good taste and are independent

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6
Q

Explorers

A

Young group of students who seek to discover new things and are individuals who have a lot of energy

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7
Q

Succeeders

A

Higher management who seek control, they are goal minded, organised and hard working
( holiday home, business investment)

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