Psych test 5 Flashcards
social influence
the ability to change or direct another persons behavior
What are the three basic motivations?
Hedonic motive
Approval motive
Accuracy motive
Hedonic motive
motivated to experience pleasure and avoid pain
Approval motive
motivated to be accepted and avoid rejection
Accuracy motive
motivated to believe what is “right” and avoid believing what is wrong
-We are motivated to have the “right” attitudes and beliefs
-Our actions are motivated by our attitudes and beliefs
-Actions then reinforce attitudes and beliefs
What is the social influence of the Hedonic motive?
creating situations in which people can achieve more pleasure by doing what we want them to do
-Offer rewards and threaten punishments
Overjustification effect
When a reward decreases a person’s intrinsic motivation
Intrinsic motivation
doing things because they bring you personal satisfaction and are rewarding
Reactance
the unpleasant feeling that arises when someone feels like they are being coerced
Norms
customary standards for behavior that are widely shared by members of a culture
Norm of reciprocity
the unwritten rule that people should benefit those who have benefitted them
Normative influence
a phenomenon in which another person’s behavior provides information about what is appropriate
Conformity
the tendency to do what others do
Obedience
tendency to do what authority tells us to do
Attitude
an enduring positive or negative evaluation of a stimulus
Belief
an enduring piece of knowledge about a stimulus
informational influence
happens when another persons behavior provides information about what is good or true
-Advertisements of “popular” soft
drinks, “best seller” books
-Laugh tracks in sitcoms
Persuasion
when a person’s attitudes or beliefs
are influenced by communication from another person
systematic persuasion
using evidence and logic to persuade someone into changing or adopting a certain belief
Heuristic persuasion
using habits or emotions to persuade someones beliefs
Foot-in-the-door technique
making a small request and then following it up with something bigger
Cognitive dissonance
an unpleasant state that arises when someone recognizes the inconsistency of their actions, attitudes, and or beliefs
social cognition
involves processes by which people come to understand others