Psych/Soc Flashcards
Define: Social desirability
Social desirability is a response bias that reflects the tendency to answer self-report questions in a manner that will be viewed favorable by others.
Expectancy violation theory
A theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations.
The theory predicts that expectancies influence the outcome of the communication interaction as either positive or negative and predicts that positive violations increase the attraction of the violator and negative violations decrease the attraction of the violator.
Drive Reduction Theory
A theory of motivation that suggests states of tension or discomfort motivate or drive organisms to engage in behaviors that will reduce these feeling of discomfort, bringing them back to a state of comfort and homeostasis.
Ego depletion
Ego depletion refers to the idea that self-control or willpower draws upon a limited pool of mental resources that can be used up. When the energy for mental activity is low, self-control is typically impaired, which would be considered a state of ego depletion.
Social facilitation
Describes the phenomenon whereby people tend to perform better on simple or well-rehearsed tasks when in the presences of other people versus alone.
Incentive theory
Related to external, as opposed to internal, rewards as a source of motivation
Eidetic memory
Refers to very detailed memories of a given visual display.
AKA photographic memory.
Desensitization
Desensitization is the down-regulation/decrease in response of receptors, which causes less sensation (you become desensitized to very low levels of light because rods become inactivated in extremely bright environments). This ultimately results in a decrease in awareness of the stimulus because less input is being generated.
Shaping
A process by which an individual is reinforced for successive approximations of a target behavior.
Generalization
Involves the broadening of conditioned responses to stimuli that are similar to the conditioned stimulus.
Habituation
Habituation refers to the mental processes that make you no longer consciously notice a stimulus (background noise is still there, and your ears pick them up, but your brain ignores them after a while).
Involves continuous exposure to a stimulus in order to eliminate responses elicited by the stimulus.
So basically learn to ignore a stimulus because of repeated exposure to it.
Thorndike’s Law of Effect
Stated that any behavior that is followed by pleasant consequences is likely to be repeated, and any behavior followed by unpleasant consequences is likely to be stopped.
What does “r” represent in statistical analysis?
“r” is the correlation coefficient. It ranges from -1.0 to +1.0.
The closer “r” is to +1 or -1, the more closely the two variables are related. If “r” is close to 0, it means there is no relationship between the variables.
A positive “r” is a positive correlational relationship and a negative “r” would therefore be negatively correlated.
Different components of Working Memory
Visuo-spatial sketchpad accomplishes mental rotation and navigation tasks.
The phonological loop is involved in verbal tasks.
The episodic buffer is involved in working with information from episodic memory.
The central executive controls all of the above processes.
What is the difference between absolute poverty and relative poverty?
Absolute poverty is a measure of poverty that takes into account a life-threatening lack of resources.
Relative poverty is a measure of poverty that takes into account the lack of resources of some in comparison to those who have more.
Absolute poverty
Refers to a set standard which is the same in all countries and which does not change over time.
There are minimum standards below which no one anywhere in the world should ever fall.