Psyc213 Exam Flashcards
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Attitudes
Evaluations of a target expressed with some level of intensity.
Subjective norms
Beliefs about how people around them view their behaviour.
Perceived behavioural control
Ease with which people think they can engage in particular behaviour.
Cognitive Dissonance
People troubled by inconsistency between thoughts, feelings and actions and as a result experience an unpleasant emotional state or dissonance.
Effort justification
A common dissonance experience also comes from paying a high price for something that turns out disappointing
Persuasion
Process by which attitudes are changed.
Central route
People think carefully about the content of a message
Peripheral route
People are influenced by superficial cues in a message.
Social influence
Social influence refers to the many ways that people impact one another.
Conformity
Tendency to change one’s perceptions, beliefs, or behaviour in response to real or imagined pressure from others.
What are the three major kinds of social influence
Conformity, Compliance, Obedience
Informational influence
Influence producing conformity when a person believes others are correct in their judgment.
Normative Influence
Influence that produces conformity when a person fears the negative consequences of appearing deviant.
Private Conformity
Change in beliefs when a person truly accepts the position taken by others.
Public Conformity
Superficial change in behaviour produced by real or imagined group pressure without change in opinion.
Compliance
Changes in behaviour elicited by direct requests from others.
Door in the Face Technique
Making a very large request that one will certainly refuse and then following that with a more modest request
Free gift technique
Giving small gift to someone or doing a small favour increases likelihood to complying with subsequent request
Foot in the Door Technique
Compliance technique in which one makes an initial small request followed by a larger request involving the real behaviour of interest
Low Balling Technique
Strategy in which the person secures agreement with a request, but then increases the size of the request by revealing hidden costs
That’s not all technique
Strategy in which something is added as a bonus or reduced as a discount from the original offer
Scarcity Technique-
Strategy in which appeal of item increased by making it appear rare or temporary