PSY306 Health psychology Morrison Ch 7 Flashcards
What is the basic model for changing behaviour?
- Change strategy (active ingredient) e.g. persuasive communication or activating social support.
- Psychological mediator (theory) e.g. Attitudes or subjective norms.
- Weight training exercise.
- Increased muscle strength.
What does the term behaviour change techniques mean?
- Active ingredients of behaviour change interventions.
- Can be used alone or together with other techniques.
- “An observable, replicable, and irreducible component of an intervention designed to alter or redirect causal processes that regulate behaviour”
Explain behaviour change methods.
-“Techniques or processes that have been shown to be able to change one or more determinants of behaviour”
(Kok et al., 2016, p. 299)
-“Provides a toolbox that most efficiently enables planners to select the method that fits their circumstances”
What are two methods to Change Attitudes, Beliefs, and Outcome Expectations?
- Persuasive communication
- Shifting perspective
What are two methods to Change Social Influence
- Information about others’ approval
- Resistance to social pressure
What are three methods to Change Skills, Capability, and Self-Efficacy and to Overcome Barriers
- Guided practice
- Self-monitoring
- Enactive mastery experiences
What are two methods to Change Awareness and Risk Perceptions
- Personalise risk
- Message framing
What are three methods to Change Habitual, Automatic, and Impulsive Behaviours
- Implementation intentions
- Cue altering
- Stimulus control
What are the five phases of the precede model?
Phase 1: social diagnosis – Planners gain an understanding of the health problems that affect community QoL; involve local people in focus groups, surveys etc.
Phase 2: epidemiological, behaviour, and environmental diagnosis – Identifying and assessing health issue(s) specific to the community, and their related behavioural and environmental influences; involves analysis of social and physical environmental factors that could be linked to target behaviours.
Phase 3: Educational and ecological diagnosis – Prioritising and determining factors identified in phase 2, and identifying predisposing factors, enabling factors and reinforcing factors of relevance. Considers the likelihood and potential impact of any behavioural change.
Phase 4: Administrative and policy diagnosis – Ensures the programme is consistent with organisation policies and addresses aim.
Phase 5: Program implementation (proceed)
What are the three elements of evaluation during the proceed/program implementation phase (precede-proceed model)?
Process: Did the program do what was intended?
Impact: What impact did the intervention have on the target behaviours/outcomes?
Outcome: What long-term effects on health were achieved
What were the NICE guidelines (2014) on behaviour change in presenting information to increase motivation to quit smoking. Key messages should influence:
Outcome expectancies: Smoking causes people to die on average 8 years earlier than the average.
Personal relevance: If you were to stop smoking, you could add 6 years to your life, and be fitter over that time.
Positive attitude: Life is good and worth living.
Self-efficacy: You have managed to quit before.
Descriptive norms: Around 30% of people your age have successfully given up smoking.
Subjective norms: Your wife and kids will appreciate it.
Personal and moral norms: Smoking is anti-social and you do not want your kids to start smoking.
Explain the elaboration likelihood approach (motivating change)
Only those with a pre-existing interest in the issue are likely to attend to mass media campaigns and, perhaps, act on it.
Why is the use of fear campaigns good when motivating change?
- arouse fear – ‘unsafe sex increases your risk of getting HIV’;
- increases the sense of severity if no change is made – ‘HIV is a serious condition’;
- emphasises the ability of the individual to prevent the feared outcome (efficacy) – ‘here’s how you engage in safer sex practices’.
Describe information framing when motivating change.
Health messages can be framed positively (stressing positive outcomes associated with action) or negatively (emphasis on negative outcomes with failure to act).
When is motivational interviewing a good idea when motivating health change?
Generally considered most likely to be effective for people who are reluctant to engage in change.