psa Flashcards
1
Q
trying to inform the public about an important issue
A
PSA
2
Q
intended to draw in a specific type of readers
A
audience
3
Q
a catch phrase that evolves a particular feeling about a company
A
slogan
4
Q
various means of mass communication(tv radio)
A
media channel
5
Q
occurs at the end of any argument text to clear up what the writers want the audience to do
A
call to action
6
Q
anything that interprets and or analyzes a primary source (books commentaries)
A
secondary sources
7
Q
first hand knowledge
A
primary source
8
Q
ethical/ethnics-qualifications of the speaker/writer
A
ethos
9
Q
statistics, facts, reasonable example
A
logos
10
Q
emotional, feelings, connotative language
A
Pathos
