Protect and Grow Market Share Flashcards
What needs to be analysed?
Size of TAM
What needs to be prioritised within a given territory/market?
Accounts
What needs to be understood?
Current market share and how it compares to competitors
HG’s tech instal intelligence allows you to identify companies by…
Specific solution or holistic view of their tech stack to determine what strategies and initiatives they have in place
By combining IT install with IT spend, you can identify companies with…
the highest propensity to buy and highest revenue conversion
For each account, sellers need to know…
what message or sales play to lead with
What are the two major drawbacks of traditional approaches to manual account research?
Wasting valuable selling time and leading with bland and vague messages
By using HG’s intelligence, sellers can…
Efficiently build account strategy plans and hyper-targeted messaging
To protect and grow market share, the C-Suite needs to…
Improve the effectiveness of their digital marketing
Increasing the efficiency of digital spend and effectiveness of display campaigns can be achieved by…
targeting accounts with the right tech profiles and right levels of IT spend with hyper-targeted messaging
What are the three benefits of using HG’s digital advertising solutions?
Build campaigns that boost lead generation, build awareness, and increase customer engagement
