Prospect Theory Flashcards
High probability framing is also called _____
Certainly effect
Low Probablity framing is also called ______
Possibility effect
gain/loss framing of messages (Nabi et al., 2018), which is rooted in ______
Kahneman and Tversky’s
prospect theory.
Kahnenman and Tversky’s evolved prospect theory in year _____
1979
According to prospect theory, people process messages in terms of ___________
possible gains or losses
According to prospect theory people are _______ when potential gains are involved
Risk Averse
According to prospect theory, people are _______wen losses are involved
Risk-taking
Studies suggest that climate change issues people feel___________
Pessimistic, Disempowered, Learned helplessness.
Certaintly effect refers to _____
High probability framing
Possibility effect refers to
Low Probability framing.