Propaganda Techniques

Question 1

Card stacking

Answer 1

telling only one side of the story as though there is no opposing view.

Question 2

exigency

Answer 2

creating the impression that your action is required immediately or your opportunity will be lost forever.

Question 3

flag waving

Answer 3

connecting the person, product, or cause with patriotism.

Question 4

glittering generality

Answer 4

using positive or idealistic words based on detail or minor attribute to create an association.

Question 5

innuendo

Answer 5

causing the audience to become where your suspicious of the product person or caused by hinting that negative information may be being kept secret .

Question 6

name-calling

Answer 6

using negative or derogatory words to create an association in the readers mind between the person or object and something that is bad, feared, or distasteful.

Question 7

plain folks

Answer 7

using a person who represents the “typical “target of the ad to communicate to the target audience the message that because we are alike and I would use/by/believe this you should too

Question 8

prestige identification

Answer 8

showing a famous person

Question 9

Red herring

Answer 9

highlighting minor detail to draw attention away from more important details

Question 10

snob appeal

Answer 10

showing people that if you want to be in the “in-crowd” then you must buy their product. ( targets wealthy people)

Question 11

testimonial

Answer 11

using the testimony or statement of someone to persuade you to act like they do

Question 12

transfer

Answer 12

linking in own personal goal for I deal with the product or cause order to transfer the audiences positive feelings to the product or cause

Question 13

bandwagon

Answer 13

using the argument that because everyone else is doing it, you should too.