Propaganda Techniques Flashcards
a technique that persuades you to avail the product or service because of the negative image it creates against another product and services
name calling
is commonly used in marketing method that attempts to change behavior by creating anxiety in those receiving a fearful message
appeal to fear
is used to attract or convince to use a product or join an activity because EVERYONE is doing it
bandwagon
is when the speaker tries to convince us to accept their point of view or else we’ll miss out on something good.
bandwagon
it scares or frightens consumers so that they will either patronize or avoid the product and services
appeal to fear
it uses ordinary people as endorsers to show that the product is being used by usual person
plain folks
this is a way that a speaker convinces an audience that an idea is good because they are the same ideas of the vas majority of people
plain folks
this is the use of names that may evoke fear or hatred among viewers. it links a person or idea to a negative symbol.
name calling
kalma sa
kaya rana
3 purpose of propaganda techniques
*influence
*persuade
*convince
this is a technique which uses a famous celebrity or person to endorse a product and services
testimonial