Propaganda Technique Flashcards
Links a product, service or idea
“ A fact that men like being macho means that they , too , like beer “
Association
Uses the argument that a person believe or do something because ‘everybody else’ does. “Everybody is doing it!”
Bandwagon
Uses an expert, celebrity or plain folk to sell and support “My acne was gone after two days of taking the pills”
Testimonial
Uses excitement, sadness or fear to influence viewers. “Bad breath or failure”
Fear
Uses images that make audiences laugh.
“An ad that shows a man doing the washing while the woman relaxes and watches TV”
Humor
Uses promos or freebies in order to buy the product. “Buy one, get one free”
Bribery
Uses hype to build up product. “Greatest, best, lowest, fastest, improved”
Intensity
Repeats message or sounds within the ad or repeats the ad many times. “Essentials for better stamina! Essentials for better health”
Repitition
“Nine out of ten dermatologists recommend this type of soap”
Testimonial
“Millions have already joined us in our support of ABC. With so many people backing ABC, you know ABC must be right.”
Repitition
A product is promoted through an ad showing a romantic scene with the woman who uses the product before the date.
Humor
“Either go out and vote or you will lose your right”
Fear
