Propaganda Techn. (2025) Flashcards

1
Q

An appeal to the subject to follow the crowd

Tries to convince the subject that one side is
the winning side and that winning is inevitable

Appeals to a person’s desire to be on the
winning side

A

Bandwagon

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2
Q

Quotations or endorsements which attempt to
connect a well-known or respectable person
with a product or ideal with the intent to better
“sell” the product or ideal

A

Testimonial

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3
Q

An attempt to convince the public that his or
her views reflect those of the “common
person”

The candidate tries to appear to be working
for the benefit of the “common person”

A

Plain Folks

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4
Q

An attempt to make the subject view a certain
item in the same way as they view another item

Used to transfer negative feelings for one object
to another

In politics, this technique is often used to transfer
blame or bad feelings from one politician to
another or from one group of people to another

A

Transfer

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5
Q

Only presents information that is positive to an
idea or proposal and omits information
contrary to it

While the information presented is true, other
important information is purposely omitted

A

Fear/Card Stacking

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6
Q

An argument that sounds as if it makes sense
but the premises given for the conclusion do
not provide proper support for the argument

A

Logical Fallacies

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7
Q

Uses words that have different positive
meaning for individual subjects, but are linked
to highly valued concepts

Words often used as glittering generalities are
honor, glory, love of country, and freedom

A

Glittering Generalities

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8
Q

Uses derogatory language or words that carry a
negative connotation when describing an
enemy

Attempts to arouse prejudice among the public
by labeling the target something that the public
dislikes

A

Name Calling

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