Propaganda Techn. (2025) Flashcards
An appeal to the subject to follow the crowd
Tries to convince the subject that one side is
the winning side and that winning is inevitable
Appeals to a person’s desire to be on the
winning side
Bandwagon
Quotations or endorsements which attempt to
connect a well-known or respectable person
with a product or ideal with the intent to better
“sell” the product or ideal
Testimonial
An attempt to convince the public that his or
her views reflect those of the “common
person”
The candidate tries to appear to be working
for the benefit of the “common person”
Plain Folks
An attempt to make the subject view a certain
item in the same way as they view another item
Used to transfer negative feelings for one object
to another
In politics, this technique is often used to transfer
blame or bad feelings from one politician to
another or from one group of people to another
Transfer
Only presents information that is positive to an
idea or proposal and omits information
contrary to it
While the information presented is true, other
important information is purposely omitted
Fear/Card Stacking
An argument that sounds as if it makes sense
but the premises given for the conclusion do
not provide proper support for the argument
Logical Fallacies
Uses words that have different positive
meaning for individual subjects, but are linked
to highly valued concepts
Words often used as glittering generalities are
honor, glory, love of country, and freedom
Glittering Generalities
Uses derogatory language or words that carry a
negative connotation when describing an
enemy
Attempts to arouse prejudice among the public
by labeling the target something that the public
dislikes
Name Calling