Propaganda and Advertisements

Question 1

• a promotion of a product and service that can be seen in various forms of media.
• can also push certain ideas and points of view.

Answer 1

Advertisement

Question 2

techniques used to influence opinions, emotions, attitudes, or behavior.

Answer 2

Propaganda

Question 3

systematic effort to manipulate other people’s beliefs, attitudes, or actions by means of symbols.

Answer 3

Propaganda

Question 4

Purpose of Propaganda

Answer 4

1. To benefit the sponsor
2. To persuade

Question 5

uses a well-known figure or celebrity who makes claims about the product or service.

Answer 5

Testimony

Question 6

endorsing an idea/product by a prominent person.

Answer 6

Testimony

Question 7

makes a claim that everyone else is using the product or service and that anyone who does not use it is missing out.

Answer 7

Bandwagon

Question 8

invites you to join the crowd.

Answer 8

Bandwagon

Question 9

involves “ordinary people” to make an impression that the product is for all social status.

Answer 9

Plain Folk

Question 10

uses a symbol of respect or reverence to convey credibility or authority (cross, flag, or state figure).

Answer 10

Transfer

Question 11

uses words and expressions with positive connotations to describe the product or service.

Answer 11

Glittering Generalities

Question 12

uses names that give negative connotations to describe its competitors.

Answer 12

Name-calling

Question 13

• only mention good things.
• claims of only good things about the product or service as though it is flawless.

Answer 13

Card Stacking

Question 14

gives a warning of what can happen if the product or service is not used which gives the audience a sense of fear.

Answer 14

Fear Appeal/Appeal to Fear

Question 15

positive feelings or desires are connected to a product and user.

Answer 15

Snob Appeal

Question 16

transfers positive feelings we have of something we know to something we don’t.

Answer 16

Snob Appeal

Question 17

shows an association of the product or service to superiority in social status or intellect.

Answer 17

Snob Appeal

Question 18

repeats messages or sounds within the ad or repeats the ad many times.

Answer 18

Catchy Slogan

Question 19

distracts audience and gives a reason to laugh often through the use of clever visuals and/or language.

Answer 19

Wit and Humor

Question 20

bonus awarded to consumer for purchase

Answer 20

Bribery

Question 21

uses hype to build up the products.

Answer 21

Intensity