PROPAGANDA Flashcards
Trash-talking another product or person. Used to make us reject a person or idea without examining what the label really means
Name calling
words of praise for product or person
glittering generalities
an appeal that helps a person imagine himself as part of a picture
transfer
a famous person recommends a product or a political endorsement
testimonial
a speaker convinces an audience that an idea is good because they are the same ideas of the vast majority of people like yourself
plainfolks
advertisers stress the positive qualities and disregard the negative
cardstacking
tries to get the audience to jump on board so as to not miss out on what everyone else is doing
bandwagon
the spreading of information with the purpose of influencing feelings or actions
propaganda