PROPAGANDA Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

Trash-talking another product or person. Used to make us reject a person or idea without examining what the label really means

A

Name calling

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2
Q

words of praise for product or person

A

glittering generalities

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3
Q

an appeal that helps a person imagine himself as part of a picture

A

transfer

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4
Q

a famous person recommends a product or a political endorsement

A

testimonial

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5
Q

a speaker convinces an audience that an idea is good because they are the same ideas of the vast majority of people like yourself

A

plainfolks

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6
Q

advertisers stress the positive qualities and disregard the negative

A

cardstacking

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7
Q

tries to get the audience to jump on board so as to not miss out on what everyone else is doing

A

bandwagon

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8
Q

the spreading of information with the purpose of influencing feelings or actions

A

propaganda

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