Promotions Test

Question 1

What’s the goal of promotion?

Answer 1

To increase awareness, persuade customers and drive sales

Question 2

Advantages and disadvantages of advertising (definition aswell)

Answer 2

Paid communications through media
Advantages: wide reach, brand awareness
Disadvantages: expensive, hard to measure success

Question 3

Advantages and disadvantages of sales promotion (definition aswell)

Answer 3

Short term incentives to encourage purchases
Advantages: Immediate sales boost, attracts price-sensitive customers
Disadvantages: Can reduce profit margins, customers may only buy when there’s a deal

Question 4

What’s some examples of sales promotion

Answer 4

Coupons, discounts and buy one get one free

Question 5

Advantages and disadvantages of Public relations (definition aswell)

Answer 5

Managing a business image and reputation
Advantages: Builds trust, credibility, and positive brand image
Disadvantages: Hard to control media perception, impact may be slow

Question 6

Advantages and disadvantages of Personal selling + definition

Answer 6

Directly selling from a salesman to a customer
Advantages: Personalized approach, builds strong customer relationships
Disadvantages: expensive and time consuming

Question 7

Advantages and disadvantages Direct marketing (definition)

Answer 7

Sending promotions directly to potential customers (emails, leaflets, telemarketing)
Advantages: Targeted, measurable responses
Disadvantages: Can be seen as spam, low response rates

Question 8

Above the line (ATL)

Answer 8

Mass media advertising (TV, radio, newspapers)

Question 9

Below the line (BTL)

Answer 9

Direct promotions (email marketing, sponsorships, personal selling)

Question 10

All steps in the product life cycle

Answer 10

Introduction, growth, maturity and decline