promotion/marketing related

Question 1

types of promotion

Answer 1

product promotion, institutional promotion, sales promotion, promotional strategy, promotional mix

Question 2

product promotion

Answer 2

process of explaining the value of a product to consumers to educate, generate interest, and encourage purchasing.

Question 3

institutional promotion

Answer 3

focuses on building a positive image for a company rather than promoting a specific product or service

Question 4

sales promotion

Answer 4

marketing activity designed to increase sales and encourage customer loyalty. usually involves short-term incentives like discounts, coupons, or contests that encourage customers to buy a product or service immediately.

Question 5

promotional strategy

Answer 5

a plan to communicate and persuade customers to buy a product or service, using methods like ads, sales promotions, or social media.

Question 6

promotional mix

Answer 6

advertising, direct selling, sales promotion, public relations

Question 7

direct selling

Answer 7

selling that occurs directly between company and end user without any middle mans (ex. sometimes amazon, cherry avenue farms, etc.)

Question 8

public relations

Answer 8

managing communication to build a positive image and maintain good relationships between a company and its audience.

Question 9

personal selling

Answer 9

direct, face-to-face interaction between a salesperson and a customer to promote or sell a product or service.

Question 10

regulation of promotion

Answer 10

ensures promotional activities are fair and not misleading. involves laws and guidelines to protect consumers, prevent false ads, and ensure ethical marketing practices

Question 11

advertising media

Answer 11

tv, radio, print media, digital/online, outdoor/billboards, direct mail, etc.

Question 12

word-of-mouth channels

Answer 12

face-to-face, social media convos, online reviews or testimonials, referral programs, community events, etc.

Question 13

promotional plan

Answer 13

outlines objectives, target audience, promotional strategies, budget, timeline, success metrics

Question 14

marketing plans

Answer 14

provides focus and direction, allowing for most efficient marketing methods. Involving:
Identify target market
value proposition (benefits)
campaigns and events
metrics

Question 15

marketing strategies

Answer 15

long-term plan for achieving goals by understanding needs of consumers and creating competitive advantage. Involving everything basically, like:
identifying audience
channels to reach audience
types of promotion, etc.