promotion Flashcards
1
Q
promotion
A
communication tool designed to IRP
inform, remind, + persuade
2
Q
pull
A
create demand, get customer to come to you
advertising, mass media promotion, word of mouth, social media, discounts
3
Q
push
A
taking the product to the customer
trade show promotions to encourage retailer demand, direct selling in showrooms, distribution, packaging design
4
Q
types of promotion: product
A
efforts used to sell product/service/idea
focus on sales promotions/efforts boost overall sales of company
5
Q
types of promotion: institutional m
A
branding; focus on company image
reasons: combat bad image, showcase awareness of public issues, show commitment
6
Q
promotional mix
A
advertising, publicity, personal selling, and sales promotion
