PROMOTION Flashcards
1
Q
Name some promotional methods?
A
- Advertising
- Public Relations
- Social Media
- Sponshorship
2
Q
What is the main aim of promotion?
A
to ensure that customers are aware of the existence and positioning of products.
3
Q
Why is promotion used?
A
to persuade customers that the product is better than competing products and to remind customers about why they may want to buy it.
4
Q
Why promote?
A
- To inform current and potential customers about existing and new products
- To explain the potential benefits of using the product
- To persuade customers to buy the product
- To compete with other businesses and show why a product is different or better than competitors
