Promoting and Selling Flashcards
1
Q
Factors that affect buying behaviour or consumers
A
-psychographic segmentation Character, values, life style, interests -geographic segmentation Areas, counties, cities -demographic segmentation Gender, income, age, religion, education
2
Q
Types of markets
A
Target market - customers wished to sell to
Market segmentation - total market is divided into groups.
3
Q
Government organisations to help consumers
A
John F Kennedy declared four fundamental consumer rights. 1962
United Nations added four more: 1985
4
Q
Non government organisations to help consumers
A
The Office of Fair Trading
