Promoting And Selling Flashcards
Fairtrade
Trade which promotes environmentalism, fair wages, low poverty ect
Market segmentation
When the total market is audibles into niche markets
Materialism
An individual’s desire to constantly acquire valuable possessions
Product differentiation
When products are made to seem different/ and or better than similar products
Product endorsement
When companies use celebs to sell products by making it seem like they like the product
Product placement ?
The inclusion of advertising in entertainment
Product positioning
The creation of a product image compared with the image of competition products
Publicity
Any free promotion of product/ business
Promotion mix
The various promotion strategies a business uses in its promotional campaign
Promotion
Methods used by business to inform, persuade and remind customers about its products
Sponsorship
Promoting a product by associating it with an event
Advertising
A paid promotion/ message
