Promoting and Selling

Question 1

Define Advertising

Answer 1

The promotion of a good or service to increase sales and profits or to inform the public.

Question 2

Define Direct marketing

Answer 2

Contacting householders personally

Question 3

Define Ethical

Answer 3

A set of morals that help govern human conduct.

Question 4

Define Guerilla marketing

Answer 4

A flexible, non-traditional way of promoting a brand name.

Question 5

Define Junk mail

Answer 5

Advertising flyers delivered via the letterbox.

Question 6

Define Marketing

Answer 6

Promotional campaigns, including advertising, to make products known to consumers.

Question 7

Define Product endorsement

Answer 7

The use of sporting stars and media personalities to promote a good or service.

Question 8

Define Product placements

Answer 8

The prominent display of products in movies or television programs.

Question 9

Define Sponsorship

Answer 9

Brand strengthening via the funding of elite sporting personalities and teams.

Question 10

Define Focus group

Answer 10

A group of random potential consumers, who give their opinions about a campaign promoting a good or service.

Question 11

Define Market research

Answer 11

The gathering of information about the needs and desires of potential consumers.

Question 12

Define Mass marketing

Answer 12

Promotional campaigns targeting a large proportion of the population.

Question 13

Define Niche marketing

Answer 13

Promotional campaigns targeting quite small groups of potential customers.

Question 14

Define Self-regulation

Answer 14

Ethical standards and complaint resolution procedures maintained by an industry group.

Question 15

Define Target market

Answer 15

A specific demographic or social group to which an advertiser wishes to appeal.

Question 16

Define Naming rights

Answer 16

The right of a company to include its own name in the name of a competition or sporting facility in return for financially supporting or sponsoring the event or venue.

Question 17

Define Telemarketing

Answer 17

The promotion of goods and services via the telephone.

Question 18

Factors that influence customers

Answer 18

• Value for money
• Convenience
• Service
• Social and Ethical
• Environmental factors

Question 19

The Advertising Standards Bureau handles consumer complaints and check for breaches about:

Answer 19

• Discrimination
• Violence
• Language
• Portrayal of sex, sexuality or nudity
• Health and safety
• Alarm or distress to children.

Question 20

What is Bait and switch advertising

Answer 20

advertising a product for sale when there is little or no stock on hand. The customer is then persuaded to buy a more expensive product.

Question 21

What is Sale price manipulation

Answer 21

Sometimes goods may be marked with a sale price that is, in fact, higher than the regular price. Customers are tricked into thinking they are getting a bargain.

Question 22

What is Special prizes or offers

Answer 22

This method involves receiving a phone call or letter notifying you that you have won a special prize. Before you can collect the prize, you have to purchase another product.

Question 23

What is High-pressure door-to-door selling

Answer 23

The products offered may be acceptable but the selling method is forceful. Consumers are pressured into signing an agreement to buy on the spot or to commit themselves to home trials