Promoting and Selling Flashcards
Define Advertising
The promotion of a good or service to increase sales and profits or to inform the public.
Define Direct marketing
Contacting householders personally
Define Ethical
A set of morals that help govern human conduct.
Define Guerilla marketing
A flexible, non-traditional way of promoting a brand name.
Define Junk mail
Advertising flyers delivered via the letterbox.
Define Marketing
Promotional campaigns, including advertising, to make products known to consumers.
Define Product endorsement
The use of sporting stars and media personalities to promote a good or service.
Define Product placements
The prominent display of products in movies or television programs.
Define Sponsorship
Brand strengthening via the funding of elite sporting personalities and teams.
Define Focus group
A group of random potential consumers, who give their opinions about a campaign promoting a good or service.
Define Market research
The gathering of information about the needs and desires of potential consumers.
Define Mass marketing
Promotional campaigns targeting a large proportion of the population.
Define Niche marketing
Promotional campaigns targeting quite small groups of potential customers.
Define Self-regulation
Ethical standards and complaint resolution procedures maintained by an industry group.
Define Target market
A specific demographic or social group to which an advertiser wishes to appeal.
Define Naming rights
The right of a company to include its own name in the name of a competition or sporting facility in return for financially supporting or sponsoring the event or venue.
Define Telemarketing
The promotion of goods and services via the telephone.
Factors that influence customers
- Value for money
- Convenience
- Service
- Social and Ethical
- Environmental factors
The Advertising Standards Bureau handles consumer complaints and check for breaches about:
- Discrimination
- Violence
- Language
- Portrayal of sex, sexuality or nudity
- Health and safety
- Alarm or distress to children.
What is Bait and switch advertising
advertising a product for sale when there is little or no stock on hand. The customer is then persuaded to buy a more expensive product.
What is Sale price manipulation
Sometimes goods may be marked with a sale price that is, in fact, higher than the regular price. Customers are tricked into thinking they are getting a bargain.
What is Special prizes or offers
This method involves receiving a phone call or letter notifying you that you have won a special prize. Before you can collect the prize, you have to purchase another product.
What is High-pressure door-to-door selling
The products offered may be acceptable but the selling method is forceful. Consumers are pressured into signing an agreement to buy on the spot or to commit themselves to home trials
