Profits Flashcards

1
Q

What is the short-run supply curve?

A

Marginal Cost Curve above its intersection with the Average Variable Cost Curve

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2
Q

Order of curves: AVC, ATC, MC

A

MC > ATC > AVC

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3
Q

Quantity Supplied is

A

the quantity of a good which firms would like to sell today, at today’s price

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4
Q

Supply (or the supply function) is

A

the quantity of a good

which firms would like to sell in a given period, showing how this depends on its price, input prices, and so on

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5
Q

The Supply Curve shows the relationship between

A

price and the quantity supplied, holding other things constant

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6
Q

What happens to the supply curve if there’s technical progress?

A

The whole curve shifts (typically right) - sell more of a given price

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7
Q

What happens to the supply curve if there’s more firms? and why?

A

Shift left:
more firms in an industry will normally be able to produce more (in total), and their profit margins will normally fall, so they sell at a lower price

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8
Q

What are two causes of shifts to the supply curve by changes in other goods?

A
Substitutes in production: you need a higher price if you can make more money from selling an alternative product (business or economy
class tickets)

Complements in production: you can accept a lower price if revenues from a co-product go up (passengers and freight)

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9
Q

What is own-price elasticity?

A

A relative measure of how the quantity supplied of a good responds to changes in its price

Percentage change in quantity supplied over percentage change in price

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10
Q

Is own-price elasticity positive or negative?

A

Always positive if the law of supply holds

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11
Q

What affects the supply elasticity?

A
  1. Firms operating at full capacity?
  2. Barriers to entry?
  3. Timescale?
  4. Supply more elastic in long term than short term
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12
Q

How does elasticity/inelasticity effect the supply curve?

A

Y +ve for more elastic

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13
Q

Why do firms engage in production?

A

For Profit with Profit Maximisation as key objective

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14
Q

The firm’s total profits are

A

the difference between the total revenue it earns from the sale of units of output and the total cost incurred in their production

Total revenue - total costs

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15
Q

Total Revenue =

A

Price * Quantity

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16
Q

Average Revenue =

A

Total revenue divided by number of units sold

also market price

17
Q

Marginal revenue

A

Change in total revenue arising from an additional unit sold

18
Q

Profit maximisation implies

A

Marginal revenue = marginal cost

19
Q

How do we calculate marginal revenue?

A

Derivative of (TR)/(Q)

20
Q

How do we calculate marginal cost?

A

Derivative of (TC)/(Q)

21
Q

What’s the second order condition for profit maximisation?

A

Second derivative of first TC(TR)/Q condition value - has to be less than 0

This ensures MC is rising

22
Q

The behaviour of the firm’s revenues depends on

A

whether the firm has to cut price to increase sales due to market position

23
Q

What are two general situations for firm behaviour?

A

The firm is a price taker
- a single firm has no influence on the market price

The firm is a price maker (a price setter)
- the firm is big enough to influence the market price

24
Q

The market demand curve describes

A

the total revenue that firms

together can earn (within that market) at different market prices

25
Q

Describe the demand curve if the firm is a price taker

A
  1. Demand curve and MR curve coincide horizontally at market price
  2. Firm earns Pm on every unit sold
  3. Extra revenue from the sale of an extra unit is Pm
26
Q

How do price takers maximise profit?

A

expanding production up to the point at which MR=MC

Since MR = P, profits are maximised at P=MC

27
Q

What is MR for a price taker?

A

Market Price

28
Q

How does quantity sold by price taking firm effect market price?

A

Doesn’t influence

29
Q

Total profits for profit maximisation of a price taker are

A

equal to profit per unit times the number of units sold, which is the area (P-SATC)q

30
Q

What type of profits are a firm making before MC and SATC intersect?

A

Super-normal profit

31
Q

When would a firm become a price maker?

A

If it has to cut price in order to sell more output and has to decide whether to set price higher or lower than market price

32
Q

How does marginal revenue vary with market price for price makers?

A

MR always lower than market price - extra revenue gained from sale of another unit offset by loss of revenue from selling all units at lower price

33
Q

How does MR curve relate to demand curve for price makers?

A

Twice as steep

34
Q

When are profits maximised for price makers?

A

MC = MR at Q1P1

AR > ATC so firm makes super normal profits

35
Q

How do we calculate marginal revenue for price makers?

A

Differentiate Total revenue/ quantity

a-2bQ

36
Q

Define the principal-agent problem

A

P-A refers to tension between owner and manager:

Owner wants high profits and manager wants high pay

Manager wants high pay + quiet life - growth at expense of profitability

37
Q

What is participation constraint?

A

The agent must earn enough in the bad state to make it worth his while to work (at the level the Principal wants)

38
Q

What is Incentive Compatibility Constraint?

A

The agent must be better off honestly reporting a good state of nature and giving high effort than pretending that the state is bad and giving low effort