Profitability Ratios Flashcards
Gross Profit Rate
Measures gross profit percentage on
sales to recover operating expenses.
Gross profit
/Net Sales
Profit Margin on
Sales or Net Profit
Percentage
Measures the percentage of net income
to net sales.
Net Income
/Net Sales
Net Operating
Income to Sales
Measures the percentage of operating
income to sales.
EBIT
/Net Sales
Return on
Investment/ Return
on Assets
Indicates whether management is is
using funds wisely.
Net Income
/Average Total Assets
Net Operating
Income to Total
Capital
A variation of the return on total assets
that excludes non-interest bearing debt
from total assets.
EBIT
/Equity + Interest Bearing Note
Return on Common
Equity
Measures the return on carrying amount
of equity.
Net Income – Preferred
Dividends
/Average Common Equity