profitability ratios Flashcards
gross profit percentage formula
gross profit/sales revenue x100
describe gross profit percentage
this measures the percentage of profit made from buying and selling. The higher the percentage the better
profit for the year percentage formula
profit for the year/sales revenue x100
describe profit for the year percentage
this measures the percentage of profit made once expenses are deducted from gross profit. the higher the percentage the better
return on equity employed formula
profit for the year/equity x100
describe return on equity employed
this measures the percentage of investment that is returned to investors such as shareholders. the higher the percentage the better