Profit Maximisation & Supply Flashcards

1
Q

What is Econ π > 0?

A

“Supernormal” profit

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2
Q

What is supernormal profit and what is the opposite?

A
  • Over and above what you could earn somewhere else
  • Creates and inducement to enter business
  • Econ π
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3
Q

What is the π function when profit maximising and how is it different from the cost minimisation one?

A
  • π(q) = R(q) - TC(q)

- Taking into account that we now control pq

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4
Q

What is important about TC?

A

TC includes OC

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5
Q

Where does profit maximisation occur?

A

Profit maximisation occurs where slope TC = slope TR i.e. MC = MR

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6
Q

What is d equal to for a price taker?

A

d = MR = P = AR

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7
Q

What is true of MR for a price maker?

A

If the firm faces a downward demand curve, MR

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8
Q

What is the QE, PE, P and TR relationship for the different points on a demand curve?

A
  • Elastic: Q.E. > P.E. : ↓P = ↑TR (i.e. MR > 0)
  • Inelastic: P.E > Q.E. : ↓P = ↓TR (i.e. MR ≤ 0)
  • Unit Elastic: ↓P = 0∆TR (i.e. MR = 0)
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9
Q

How is MR related to E?

A

MR = p(1 + 1/E) OR = p(1-1/|E|)

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10
Q

How is the relationship between MR and E shown?

A
  • Now profit max TR = p(q).q
  • MR = ∂p/∂q * q + p(q) * ∂q/∂q
  • MR = ∂p/∂q * q + p
  • MR = p(1 + ∂p/∂q * q/p)
  • MR = p(1 + 1/E)
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11
Q

What is the relationship between MR, E and TR?

A
  • If |E| > 1: MR > 0

- If |E| ≤ 1: MR

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12
Q

When might a firm produce an extra unit and when will a firm produce an extra unit?

A
  • Given that MR > 0, may produce extra unity

- If MC ≤ MR, firm would be definitely be interested in increasing production

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13
Q

What is true of the MR Demand relationship?

A
  • Slope is always twice as steep as D

- Any effects on demand will be mirrored in MR

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14
Q

What determines market power?

A

The uniqueness of a product and the number of competitors are the main determinants of market power

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15
Q

What is profit max for a price taker?

A
  • Profit is maximised where P = MR = MC
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16
Q

What is profit in a Q vs $ space?

A
  • π = q*(P-AC)

- π = p(q) - ACq*

17
Q

What does the profit max location imply about the supply curve?

A
  • Given any firm will always set output where P = MC, SR S-Curve is the positively shaped section of MC curve
18
Q

What is the exit rule?

A

In the LR: P ≤ minSAC: exit

19
Q

What is the LR supply curve?

A
  • LR Supply curve is MC above minSAC
20
Q

How is the shutdown rule determined?

A
  • π = p.q - VC - fc
  • q = 0: p(0) - 0 - FC
  • π = -FC
  • q > 0: p.q - VC - FC ≥ 0; p.q ≥VC; P ≥AVC
21
Q

Shutdown is

A

SR

22
Q

Exit is

A

LR

23
Q

What is the shutdown rule?

A
  • In the SR: P ≤ SAVC: shutdown
    • i.e. P ≤ VC/q
    • Minimum P to produce: Minimum AVC(vc/q): where AVC(vc/q) = MC
24
Q

What is the SR supply curve?

A
  • Supply curve MC above SAVC
25
Q

What is important about STC, VC and AVC relation?

A
  • STC: 0.1q^2 + 5q + 300
    • 0.1q^2 + 5q = VC NOT AVC,
    • AVC = VC/Q = 0.1q^1 + 5q
26
Q

WHAT is a firm’s supply curve?

A

Supply Curve: π max: P = MC

e.g. SMC: 0.2q + 5
P = 0.2q + 5
q = 5P - 25

27
Q

What is the LR existential production decision?

A
  • Exit at any P where π
28
Q

What is the simple stupid way of determining SR i/o production decision?

A
  • e.g. FC = 300

- Only continue producing if π > - 300

29
Q

How is the shut down price determined?

A
  • P where AVC (NOT VC) = MC

- Solve for quantity, then plug back in to AVC FUNCTION to find shutdown price

30
Q

What does it mean if where AVC = MC, q = 0?

A
  • Always better to produce something rather than shutdown

- Shutdown price will always be less that MC = P