Profit Maximisation & Supply Flashcards
What is Econ π > 0?
“Supernormal” profit
What is supernormal profit and what is the opposite?
- Over and above what you could earn somewhere else
- Creates and inducement to enter business
- Econ π
What is the π function when profit maximising and how is it different from the cost minimisation one?
- π(q) = R(q) - TC(q)
- Taking into account that we now control pq
What is important about TC?
TC includes OC
Where does profit maximisation occur?
Profit maximisation occurs where slope TC = slope TR i.e. MC = MR
What is d equal to for a price taker?
d = MR = P = AR
What is true of MR for a price maker?
If the firm faces a downward demand curve, MR
What is the QE, PE, P and TR relationship for the different points on a demand curve?
- Elastic: Q.E. > P.E. : ↓P = ↑TR (i.e. MR > 0)
- Inelastic: P.E > Q.E. : ↓P = ↓TR (i.e. MR ≤ 0)
- Unit Elastic: ↓P = 0∆TR (i.e. MR = 0)
How is MR related to E?
MR = p(1 + 1/E) OR = p(1-1/|E|)
How is the relationship between MR and E shown?
- Now profit max TR = p(q).q
- MR = ∂p/∂q * q + p(q) * ∂q/∂q
- MR = ∂p/∂q * q + p
- MR = p(1 + ∂p/∂q * q/p)
- MR = p(1 + 1/E)
What is the relationship between MR, E and TR?
- If |E| > 1: MR > 0
- If |E| ≤ 1: MR
When might a firm produce an extra unit and when will a firm produce an extra unit?
- Given that MR > 0, may produce extra unity
- If MC ≤ MR, firm would be definitely be interested in increasing production
What is true of the MR Demand relationship?
- Slope is always twice as steep as D
- Any effects on demand will be mirrored in MR
What determines market power?
The uniqueness of a product and the number of competitors are the main determinants of market power
What is profit max for a price taker?
- Profit is maximised where P = MR = MC
What is profit in a Q vs $ space?
- π = q*(P-AC)
- π = p(q) - ACq*
What does the profit max location imply about the supply curve?
- Given any firm will always set output where P = MC, SR S-Curve is the positively shaped section of MC curve
What is the exit rule?
In the LR: P ≤ minSAC: exit
What is the LR supply curve?
- LR Supply curve is MC above minSAC
How is the shutdown rule determined?
- π = p.q - VC - fc
- q = 0: p(0) - 0 - FC
- π = -FC
- q > 0: p.q - VC - FC ≥ 0; p.q ≥VC; P ≥AVC
Shutdown is
SR
Exit is
LR
What is the shutdown rule?
- In the SR: P ≤ SAVC: shutdown
- i.e. P ≤ VC/q
- Minimum P to produce: Minimum AVC(vc/q): where AVC(vc/q) = MC
What is the SR supply curve?
- Supply curve MC above SAVC
What is important about STC, VC and AVC relation?
- STC: 0.1q^2 + 5q + 300
- 0.1q^2 + 5q = VC NOT AVC,
- AVC = VC/Q = 0.1q^1 + 5q
WHAT is a firm’s supply curve?
Supply Curve: π max: P = MC
e.g. SMC: 0.2q + 5
P = 0.2q + 5
q = 5P - 25
What is the LR existential production decision?
- Exit at any P where π
What is the simple stupid way of determining SR i/o production decision?
- e.g. FC = 300
- Only continue producing if π > - 300
How is the shut down price determined?
- P where AVC (NOT VC) = MC
- Solve for quantity, then plug back in to AVC FUNCTION to find shutdown price
What does it mean if where AVC = MC, q = 0?
- Always better to produce something rather than shutdown
- Shutdown price will always be less that MC = P