profiling Flashcards
Steps to follow in creating target
audience profile
STEP 1: Collect data about your target audience
STEP 2: Research your target audience’s
demographics
STEP 3: Identify needs and pain points of your
target audience
STEP 4: Round out likes and dislikes
STEP 5: Put it all together and create a bond
description of your ideal audience.
It is a common and traditional
method of audience profiling .It
is a statistic characterizing
human population which
includes your audience’s age,
location, gender, language and
country.
demographics
office supervisor, junior managers, nurses, specialist clerical staff, white collar jobs
C1
skilled manual workers, plumbers, builders, blue collar jobs
C2
resigned
seek survival
higher management, bankers, lawyers, doctors
A
a way of describing
an audience by looking at their behavior
and personality traits.
psychographics
is the process
of profiling the characteristics of
the audience of a particular
business or advertising medium.
audience profile
seek discovery
explorers
SEVEN DIFFERENT
CATEGORIES of profiling
1.Mainstreamers-Seek security
- Aspirers- Seek status
- Suceeders- seek control
- Resigned- seek survival
- Explorers-seek discovery
- Strugglers- seek escape
- Reformers- seek enlightment
seek enlightenment
reformers
middle management, teachers, graphic designers
B
semi-skilled & unskilled manual workers
D
uses digital technology
to galvanize supporters
to act.
digital advocacy
unemployed, students, petitioners, casual workers
E
