Products, Services & Brands Flashcards
Core product
Refers to: “What is the consumer really buying? And it offers solutions to solve customer’s problems.
Actual product
Consists of features, design, quality level, brand name and packaging.
Augmented product
Refers to additional benefits to enhance customer satisfaction.
List down types of consumer products:
Convenience
Specialty
Shopping
Unsought
Convenience product
Refers to products that consumers buy frequently with minimal effort.
Specialty product
Refers to products that have unique characteristics and consumers are willing to make a special purchase effort.
Shopping products
Compare on price, quality, style, and suitability.
Unsought products
Products that consumers know about but do not think of buying.
Name product decisions
Product attributes
Branding
Packaging
Labelling
Product support services
Product attributes
Refer to the quality, features, style and design.
Branding
Refers to the name, sign, symbol, design. They are easy to remember, pronounce, distinctive, could translate to foreign languages and are capable of registration.
Packaging
Refers to designing & producing a container or wrapper for a product.
Labelling
Refers to identifying the product by answering these questions: Who made it? When was it made? How to use it?
Product support services
Provided after sales service.
