products and services available in the market Flashcards
anything that can be afforded in the marketplaces. it is also used to satisfy a person’s need or want.
product
it serves as the container where the product is securely placed.
packaging
this refers to the design, sign, name, and term or a combination of these.
brand
it is a competitive tool used to identify the differences between the owner’s product and the competitor’s product.
product feature
these are the advantages or benefits of the product or service in terms of features, quality, styles, and design.
product attributes
these are purchased with the purpose of using the items or services for further processing or for conducting a business.
industrial products
it is defined as a comparison of an expectation with the product’s performance.
service quality
it describes the total appearance of the product.
style
it refers to the supports of the products positioning.
quality level
low customers contact and high customer contact
consumer contact
profit and non-profit
goal of a business
rental, owned, and non-goods
tangibility component
item or service that consumers do not usually buy in an instance
unsought product
product or service that consumers are willing to pay at a higher cost
specialty product
service or product were consumers invest their time and effort.
shopping product
