products Flashcards
is the reason for the product’s existence. It is that part of the total product that the consumer is actually buying.
core product
It is the physical and touchable property of a product.
actual product
where the dealer provides additional services and benefits to consumers of the product. These services can take several forms like free maintenance, discounts, and warranties.
augmented products
four general types of production
breakthrough, differentiated, copycat, niche
These products offer completely new advantages. They may create a new demand.
breakthrough products
These products try to claim new space in the mind of the customer different from the spaces occupied by existing products.
differentiated products
Sometimes called look alike products will not make much conception on the consumer’s mind. Aggressive advertising may add to market demand but at a greater cost than the leading brands.
copycat products
They are products with lower reach, lower transparency and lower prices. They play minor roles in specific and smaller market segment.
niche product
what are the four classification of consumer products
convenience, unsought, specialty, shopping products
these are immediately and regularly bought
convenience product
which buyers are willing to spend considerable effort in planning and making a purchase , less frequent
shopping products
these are items in which there are no acceptable substitute in the consumer’s mind
specialty products
these are items that are purchased when sudden problem has to be solved
unsought products
is the marketing copy that explains what a product is and why it’s worth purchasing.
product description
8 elements of a good product description
title, appropriate level of detail, identify your audience, illustrative visuals, appropriate and clear, spatial, functional, and chronological
