PRODUCTION OF POP CULTURE Flashcards
it can be found in artifacts from lost civilizations thousands of years ago. Paintings on cave walls, pottery, or even field sculptures of stones
MASS MEDIA
what is the 2 types of mas media
- traditional
- digital media
give some examples of traditional media
NEWSPAPERS
MAGAZINES
RADIO
TELEVISION
FILMS
give some examples of digital media
GADGETS
INTERNET
Today, the mass media is _____________________ in the hands of a few multinational corporations.
heavily concentrated
he was a goldsmith, invented the world’s first mechanical press.
Johannes Gutenberg (In the early 1400s)
what was the first ever mass produced book
The Gutenberg Bible
Many cultures have different rules about how to read and write and This pattern remained in place, unchallenged until the ________ came onto the scene.
Internet
what are the 2 FUNCTIONS OF MASS MEDIA
- Disseminates information
- Mold and shape public opinion
this production is when the news media select a story, they monitor
the opinions of those who watched
MASS MEDIA
PRODUCTION
it is a competition between news shows and outlets makes the coverage of specific news stories relevant from a business
MASS MEDIA
PRODUCTION
give some PURPOSE OF MEDIA
Money/Profit
Entertainment
Access to information
Advertising/Promotion
give some NEGATIVE EFFECTS OF
MEDIA
Political influence
Power
Control
who recognized that wealth and power are unevenly distributed in society
C. Wright Mills
C. Wright Mills recognized that wealth and power are unevenly distributed in society and that it is the relatively wealthy privileged few
that control the power.
ELITE IN THE MEDIA
