Product Vision & Strategy

Question 1

Definition of Product Strategy

Answer 1

Sequence of products or releases we plan to deliver on the path to realizing the product vision

Question 2

2 ways of building good product strategies

Answer 2

Around Product/Market fits
(eg : consulting then manufacturing then US)

Around key Milestones
(eg : deliver this, then leverage data, then sell data)

Question 3

Les 3 couches de la pyramide des besoins produits

Answer 3

Couche 3 : The Growth Layer
Couche 2 : The Value Proposition Layer
Couche 1 : The Foundational Layer

Question 4

Les 4 composantes d’un Positionnement Produit

Answer 4

1. Target Audience
2. Pain Points
3. Product Differentiators
4. Competitors / Alternatives in the Market

Question 5

Definition of Product Vision

Answer 5

The product vision describes the future we are trying to create, typically somewhere between two and five years out.

Useful to communicate, inspire and if done well recruit.

Question 6

10 Principles of Product Vision

Answer 6

1. Start with why
2. Fall in love with the problem, not the solution
3. Don’t be afraid to think big with vision
4. Don’t be afraid to disrupt yourselves because, if you don’t, someone else will
5. The product vision needs to inspire
6. Determine and embrace relevant and meaningful trends
7. Skate to where the puck is heading, not to where it was
8. Be stubborn on vision but flexible on the details
9. Realize that any product vision is a leap of faith
10. Evangelize continuously and relentlessly