Product Trial And Repeat Purchase Flashcards
1
Q
What is product trial?
A
Getting people to buy your products for the first time.
2
Q
List methods of product trial.
A
Advertising Free publicity Free samples User testing Low trial prices Targeting trade burgers
3
Q
Define repeat purchase.
A
Moving customers on from trial to buying it again and again.
4
Q
How does repeat purchase benefit a business?
A
It makes the business reliable and successful because when the customers are loyal the possibilities of failure will be lower.