Product Trial And Repeat Purchase Flashcards

1
Q

What is product trial?

A

Getting people to buy your products for the first time.

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2
Q

List methods of product trial.

A
Advertising 
Free publicity 
Free samples
User testing 
Low trial prices 
Targeting trade burgers
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3
Q

Define repeat purchase.

A

Moving customers on from trial to buying it again and again.

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4
Q

How does repeat purchase benefit a business?

A

It makes the business reliable and successful because when the customers are loyal the possibilities of failure will be lower.

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