Product Placement, Cinematography and Advertisement

Question 1

What is Product Placement?

Answer 1

A marketing technique that references specific brands or products in a form of media with the specific intent to promote that product.

Question 2

What is Subliminal Messaging?

Answer 2

Uses product placement to influence people without them being aware, usually with hidden images or subtle clues.

Question 3

What are Props?

Answer 3

Objects or furniture are used within the film to help the characters interact with the setting.

Question 4

What is a Setting?

Answer 4

The location or the time period in which the film is created.

Question 5

What is the Set Design?

Answer 5

How the setting is represented in a film through the use of objects, scenery and landscape within a location. This can be represented as realistic or theatrical.

Question 6

What are Costumes?

Answer 6

The attire or clothing of the characters - this helps us identify the personality of the character.

Question 7

What is Make-up as Cinematic Techniques?

Answer 7

This can be considered a form of costuming and can also help us characterise a character.

Question 8

What is Colour as Cinematic Techniques?

Answer 8

Colour often has a symbolic meaning which is closely tied with the emotional mood of the scene. Red for example can represent anger, passion, love or violence.

Question 9

What is Lighting?

Answer 9

The use of light to convey the emotional mood or atmosphere within the film and can create a sense of meaning (potentially portraying characters as dark and villainous or righteous and heroic).

Question 10

What is Blocking?

Answer 10

The positioning of characters with the frame or shot. This often indicates the power dynamic in the relationship between the characters

Question 11

What are Diegetic Sounds?

Answer 11

Sound or music that comes from within the frame, from an apparent source.

Question 12

What are Non-diegetic Sounds?

Answer 12

Sound or music that has no source and is edited onto the footage (voice-over, score(music), theme songs, laugh soundtracks and sound effects are a few examples).

Question 13

What is the Background?

Answer 13

This usually helps demonstrate where the character is in the setting or landscape. Furthest from the camera.

Question 14

What is the Midground?

Answer 14

The middle ground or midground lies between the background and the foreground.

Question 15

What is the Foreground?

Answer 15

This is the closest to the camera and can feature objects or characters as the subject.

Question 16

What is a Mise En Scene?

Answer 16

Everything was filmed in the frame of cinematic footage. This includes Characters, props, diegetic/non-diegetic music/sound and setting within the background, midground, and foreground.

Question 17

What is Mimic?

Answer 17

To copy someone’s actions.

Question 18

What is Imitate?

Answer 18

To copy someone or something.

Question 19

What is a Sponsor?

Answer 19

A company that funds films, television shows, music festivals, sports tournaments, teams/players, or other popular productions in exchange for advertising or product placement.

Question 20

What is a Parody?

Answer 20

An exaggerated imitation of original creative work, characters or concept with the purpose of ridiculing it for commercial effect.

Question 21

What is Satire?

Answer 21

A humorous, sarcastic or ironic representation of reality (people, things, systems, relationships) which both criticises and ridicules the subject. It is an entertaining form of social commentary and is often used o make fun of politicians.

Question 22

What is Intertextual Reference?

Answer 22

This happens when a text references another existing creative text within the narrative.

Question 23

What is ‘To Parody’?

Answer 23

The mimicking of original creative work, character or genre in order to produce a humorous response.

Question 24

What is Satirical?

Answer 24

Describing something which uses satire.

Question 25

What is Sarcasm?

Answer 25

To mock something or someone using insincere speech.

Question 26

What is ‘Breaking the fourth Wall’?

Answer 26

This technique references when the character acknowledges that they are in a work of fiction by directly or indirectly acknowledging the audience.

Question 27

What is Gaze?

Answer 27

Like facial expressions, the gaze of a character can convey meaning in terms of their emotional desire or awareness of knowledge.

Question 28

What is Verbal Irony?

Answer 28

A figure of speech in which the literal meaning is the opposite of what is actually meant.

Question 29

What is Situational Irony?

Answer 29

Refers to a turn on events that is the opposite of what was expected, like a plot twist.

Question 30

What is Dramatic Irony?

Answer 30

This is a plot device in which the audience knows something that the characters don’t.