Product Management Flashcards
What is a Product Manager?
A Product Manager is responsible for the strategy, roadmap, and feature definition of a product.
True or False: A Product Manager is the same as a Project Manager.
False
Define ‘MVP’.
MVP stands for Minimum Viable Product, which is the most basic version of a product that can still be released.
What does ‘User Story’ mean?
A User Story is a short, simple description of a feature told from the perspective of the user.
Fill in the blank: The __________ is a document that outlines the vision, strategy, and goals for a product.
Product Roadmap
What is the purpose of a Product Backlog?
The Product Backlog is a prioritized list of work for the development team that is derived from the roadmap and its requirements.
What does ‘Agile’ refer to in product management?
Agile refers to a methodology that promotes iterative development, collaboration, and flexibility.
True or False: The term ‘Stakeholder’ includes anyone who has an interest in the product.
True
What is a ‘Feature’ in product management?
A Feature is a distinct attribute or functionality of a product that delivers value to users.
What does ‘KPIs’ stand for?
KPIs stands for Key Performance Indicators, which are measurable values that demonstrate how effectively a company is achieving key business objectives.
What is ‘Market Research’?
Market Research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience.
Fill in the blank: A __________ is a visual representation of a product’s features and functionalities.
Prototype
What is ‘User Experience’ (UX)?
User Experience (UX) refers to the overall experience a user has when interacting with a product, particularly in terms of how easy or pleasing it is to use.
What is ‘A/B Testing’?
A/B Testing is a method of comparing two versions of a webpage or product to determine which one performs better.
True or False: A Product Manager should solely focus on the development team.
False
What is ‘Product-Market Fit’?
Product-Market Fit is the degree to which a product satisfies a strong market demand.
Define ‘Go-to-Market Strategy’.
A Go-to-Market Strategy is a plan that describes how a company will sell its product to customers.
What is ‘Customer Journey’?
Customer Journey refers to the complete experience a customer has with a brand, from initial awareness to post-purchase interactions.
Fill in the blank: __________ involves gathering feedback from users to improve a product.
User Testing
What does ‘Scrum’ refer to?
Scrum is an Agile framework for managing and completing complex projects.
What is the difference between ‘Quantitative’ and ‘Qualitative’ research?
Quantitative research focuses on numerical data and statistics, while qualitative research focuses on understanding user behavior and motivations.
True or False: Product Managers are responsible for the product’s success after it is launched.
True
What does ‘Churn Rate’ measure?
Churn Rate measures the percentage of customers who stop using a product during a given timeframe.
Define ‘Value Proposition’.
A Value Proposition is a statement that explains how a product solves a problem, delivers benefits, and why it is better than alternatives.