Product Management Flashcards

1
Q

What is a Product Manager?

A

A Product Manager is responsible for the strategy, roadmap, and feature definition of a product.

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2
Q

True or False: A Product Manager is the same as a Project Manager.

A

False

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3
Q

Define ‘MVP’.

A

MVP stands for Minimum Viable Product, which is the most basic version of a product that can still be released.

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4
Q

What does ‘User Story’ mean?

A

A User Story is a short, simple description of a feature told from the perspective of the user.

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5
Q

Fill in the blank: The __________ is a document that outlines the vision, strategy, and goals for a product.

A

Product Roadmap

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6
Q

What is the purpose of a Product Backlog?

A

The Product Backlog is a prioritized list of work for the development team that is derived from the roadmap and its requirements.

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7
Q

What does ‘Agile’ refer to in product management?

A

Agile refers to a methodology that promotes iterative development, collaboration, and flexibility.

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8
Q

True or False: The term ‘Stakeholder’ includes anyone who has an interest in the product.

A

True

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9
Q

What is a ‘Feature’ in product management?

A

A Feature is a distinct attribute or functionality of a product that delivers value to users.

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10
Q

What does ‘KPIs’ stand for?

A

KPIs stands for Key Performance Indicators, which are measurable values that demonstrate how effectively a company is achieving key business objectives.

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11
Q

What is ‘Market Research’?

A

Market Research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience.

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12
Q

Fill in the blank: A __________ is a visual representation of a product’s features and functionalities.

A

Prototype

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13
Q

What is ‘User Experience’ (UX)?

A

User Experience (UX) refers to the overall experience a user has when interacting with a product, particularly in terms of how easy or pleasing it is to use.

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14
Q

What is ‘A/B Testing’?

A

A/B Testing is a method of comparing two versions of a webpage or product to determine which one performs better.

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15
Q

True or False: A Product Manager should solely focus on the development team.

A

False

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16
Q

What is ‘Product-Market Fit’?

A

Product-Market Fit is the degree to which a product satisfies a strong market demand.

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17
Q

Define ‘Go-to-Market Strategy’.

A

A Go-to-Market Strategy is a plan that describes how a company will sell its product to customers.

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18
Q

What is ‘Customer Journey’?

A

Customer Journey refers to the complete experience a customer has with a brand, from initial awareness to post-purchase interactions.

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19
Q

Fill in the blank: __________ involves gathering feedback from users to improve a product.

A

User Testing

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20
Q

What does ‘Scrum’ refer to?

A

Scrum is an Agile framework for managing and completing complex projects.

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21
Q

What is the difference between ‘Quantitative’ and ‘Qualitative’ research?

A

Quantitative research focuses on numerical data and statistics, while qualitative research focuses on understanding user behavior and motivations.

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22
Q

True or False: Product Managers are responsible for the product’s success after it is launched.

A

True

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23
Q

What does ‘Churn Rate’ measure?

A

Churn Rate measures the percentage of customers who stop using a product during a given timeframe.

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24
Q

Define ‘Value Proposition’.

A

A Value Proposition is a statement that explains how a product solves a problem, delivers benefits, and why it is better than alternatives.

25
What is 'SWOT Analysis'?
SWOT Analysis is a strategic planning tool that identifies the Strengths, Weaknesses, Opportunities, and Threats related to a product.
26
Fill in the blank: __________ is a technique used to prioritize features based on their value to the customer and effort to implement.
RICE Scoring
27
What does 'Roadmap Prioritization' involve?
Roadmap Prioritization involves deciding which features or projects to focus on based on their importance and urgency.
28
What is 'Lean Startup'?
Lean Startup is a methodology that emphasizes the importance of building a minimum viable product and iterating based on user feedback.
29
True or False: Product Managers often work cross-functionally with other teams.
True
30
What is 'Customer Segmentation'?
Customer Segmentation is the process of dividing a customer base into distinct groups based on shared characteristics.
31
Define 'Product Lifecycle'.
Product Lifecycle refers to the stages a product goes through from initial development to decline.
32
What does 'NPS' stand for?
NPS stands for Net Promoter Score, a metric used to gauge customer loyalty and satisfaction.
33
Fill in the blank: __________ is a visual representation of the user's interaction with a product.
User Flow
34
What is 'Competitive Analysis'?
Competitive Analysis is the process of evaluating competitors to understand their strengths and weaknesses in relation to your own product.
35
What does 'ROI' stand for?
ROI stands for Return on Investment, a measure used to evaluate the efficiency of an investment.
36
True or False: A Product Manager should avoid taking user feedback into account.
False
37
What is 'Feature Creep'?
Feature Creep refers to the excessive addition of features that can complicate a product and delay its release.
38
Define 'Stakeholder Management'.
Stakeholder Management involves identifying, analyzing, and managing the needs and expectations of stakeholders.
39
What is 'Product Discovery'?
Product Discovery is the process of identifying and validating product ideas before development.
40
Fill in the blank: __________ is a framework used to assess the potential of product ideas.
Business Model Canvas
41
What does 'User Engagement' measure?
User Engagement measures how actively users interact with a product or service.
42
What is 'Cross-Functional Team'?
A Cross-Functional Team is a group composed of members from different departments working together towards a common goal.
43
True or False: A Product Manager is only responsible for new product development.
False
44
What does 'Technical Debt' refer to?
Technical Debt refers to the implied cost of additional rework caused by choosing an easy solution now instead of using a better approach that would take longer.
45
What is 'User Onboarding'?
User Onboarding is the process of guiding new users through a product to help them understand its features and value.
46
Fill in the blank: __________ is the practice of continually improving a product based on user feedback and data.
Continuous Improvement
47
What does 'SaaS' stand for?
SaaS stands for Software as a Service, a software distribution model in which applications are hosted in the cloud and accessed via the internet.
48
Define 'User Research'.
User Research is the process of studying user behaviors and needs to inform product design and development.
49
What is 'Product Metrics'?
Product Metrics are measurements that help assess the performance and success of a product.
50
True or False: The primary goal of a Product Manager is to maximize profit.
False
51
What does 'Customer Feedback Loop' refer to?
Customer Feedback Loop refers to the continuous process of collecting user feedback and integrating it into product improvements.
52
Fill in the blank: __________ is a technique for gathering insights directly from customers through interviews and surveys.
Qualitative Research
53
What is 'Feature Prioritization'?
Feature Prioritization is the process of deciding which features to develop first based on various criteria.
54
What does 'Product Vision' mean?
Product Vision is a clear and compelling statement of what the product aims to achieve in the long term.
55
Define 'User Persona'.
User Persona is a fictional representation of a product's ideal user based on research and data.
56
True or False: A Product Manager should have a strong understanding of both business and technology.
True
57
What is 'Scalability' in product management?
Scalability refers to the capability of a product to handle a growing amount of work or its potential to accommodate growth.
58
What does 'Product Differentiation' mean?
Product Differentiation is the process of distinguishing a product from others in the market to attract customers.
59
Fill in the blank: __________ is a set of tools and techniques used to develop products in an iterative and incremental manner.
Agile Methodology