Product life cycle Flashcards
1
Q
what is the product life cycle
A
a model which shows the stages a product goes through
2
Q
what are the stages
A
- research and development
- introduction
- growth
- maturity
- decline
- termination
3
Q
what is the cash flow
A
the money that is put in and taken out of the product
4
Q
how can the decline phase be slowed
A
make variations on the product.
cut the price
promotions
product improvement
