Product Life Cycle Flashcards
1
Q
5 Stages of the Product Cycle
A
Research, Growth, Maturity, Decline, Extension
2
Q
Growth
A
Sales begin to increase and broad marketing campaigns start
3
Q
Maturity
A
Peak sales and positive cash flow but growth has begin to slow
4
Q
Decline
A
Sales start to decline which declines revenue
5
Q
Extension
A
A change or upgrade to the product that will continue the steady rate of revenue. It is usually implemented between the maturity and decline stage.
