Product Knowledge

Question 1

What does CPC stand for, and what does it signify in digital marketing?

Answer 1

Cost per Click; The price paid for each click on a sponsored ad.

Question 2

How does the frequency of clicks on a sponsored ad affect its cost?

Answer 2

More clicks make it cheaper.

Question 3

In Meta Business Manager, what are the campaign objectives you can select?

Answer 3

Awareness, Traffic, Engagement, Leads, App Promotion, Sales

Question 4

Can you run multiple campaigns simultaneously in Meta Business Manager?

Answer 4

Yes

Question 5

What does ROAS stand for, and what does it measure?

Answer 5

Return on Ad Spend; Measures how much revenue is generated for every dollar spent on advertising.

Question 5

Is ROAS the same for all campaigns?

Answer 5

No

Question 6

What does SEO stand for, and what is its significance in digital marketing?

Answer 6

Search Engine Optimization; Enhances visibility in organic (non-paid) search results

Question 7

With which client have you signed an NDA?

Answer 7

Ice Box, Alex Moss

Question 8

What is the total ad spend across all platforms for waves?

Answer 8

32 million

Question 9

What are four important considerations when addressing the UK market in marketing communications in terms of calling?

Answer 9

Use a gentle tone, be mindful of the accent, speak slower, avoid being overly salesy.

Question 9

Client Name drop by location - Europe

Answer 9

Ajewellers, Icebox, JD, Jewel for the Face

Question 9

Client Name drop by location - North America

Answer 9

JD, Ultimate Diamonds, Canadian Diamonds, Luna & Co

Question 10

Client Name drop by location - Dubai

Answer 10

JD, Alex Moss, Ultimate Diamonds, Icebox

Question 11

We have 100 million in online track sales; What other avenues are not included in this?

Answer 11

DMs, Walk-ins, In-store visits, Phone Calls

Question 12

Explain the term “SEO”

Answer 12

SEO, or Search Engine Optimization, is the practice of improving a website to rank higher in search engine results, driving more organic traffic.

Question 13

How much should a client spend on email marketing and what key element they need?

Answer 13

Our retainer and they need an active email list

Question 13

What are the main components of email marketing with examples?

Answer 13

Campaign - Birthday Offers
Flows - Abandoned Carts/Newsletters

Question 14

What service has thelowest costs but highest returns?

Answer 14

Email Marketing

Question 14

Give an example of website optimization.

Answer 14

Any Example

Question 15

Name websites that Waves has built based on category: Grills, Hip Hop, Engagement

Answer 15

Canadian Diamond Boys, A Jewellers, Luna & Co

Question 16

What is a pixel in marketing?

Answer 16

A pixel in marketing is a small piece of code on a website that tracks user behavior, helping advertisers optimize ads, retarget visitors, and measure campaign effectiveness.

Question 17

What are the two types of products jewelers can sell in marketing?

Answer 17

Pre-made, Custom

Question 18

What is the difference between E-commerce and lead generation?

Answer 18

E-commerce - Pre-made, Lead Generation - Custom

Question 19

Can a client with no social media management benefit from marketing?

Answer 19

Yes

Question 20

Define different types of jewelry and diamonds.

Answer 20

Cubic Zirconia, Lab Grown, Real Diamonds, Metal Diamonds

Question 21

Ali has classified rebuttals into 4 categories. What are the rebuttal categories?

Answer 21

Price, Product Knowledge, Time, Trust