Product development tools and methods

Question 1

Managing the so called “Development Funnel” involes a set of different challenges. Describre these managerials challenges as described by Wheelwirght and Clark

Answer 1

The development funnel involves three very different task or challenges

1. Widen its mouth (inputs, Manufacturing, Marketing, Customers, Suppliers)

Gathering Ideas from different sources rather than R&D. (Conversely to Model I)
Institute procedures and incentives that encourage innovation and imputs form all parts of the organization, as well as customer, competitors and suppliers.
Through Creating Functional Maps

2. Narrow the Funnel Neck (Constant flow of good projects flows on it)

Detailing Ideas and Generate go or not go situations

3. Ensure that the selected projects deliver on the objectives anticipated when the project was approved

Project Management.

Question 2

Explain and describe the different activities during the “Design-Building-Test Cycle” and illustrate where the two methods: DFA and QFD could come to play in this cycle (5p)

Answer 2

QFD for collecting Customer Need and Give Specification

DFA for Link Desing with Mfg