Product Dev Quiz Questions Flashcards
A product that is always a considered an OTC drug use is
Skin sunscreen
If a moisturizer provides benefits to the skin because of the formula’s total composition and features, it is working under which product paradigm?
Holistic
Can a product be both a drug and a cosmetic as defined by FDA because of its claims?
Yes
A new product introduced to build a current brand name and equity is considered a:
line extension
Besides the timeline and project specifications, which is the third aspect of a project that needs to be evaluated before making a commitment to conduct a project?
Resources/costs
Which one of these is considered part of a company’s intellectual property?
a) total employees
b) accounts receivables
c) customer lists
d) patents
e) product portfolio
Patents
Active sunscreen chemicals that absorb skin damaging ultraviolet light in a sunscreen lotion are part of that product’s
Features
Conventional thinking teaches that one important guideline for brainstorming sessions includes:
Do not criticize any ideas
Using product development “drug delivery paradigm”, the product base is formulated to be the best vehicle to give a product with:
Optimum actives efficacy with low toxicity
Which of these is not a typical way that marketing groups get new ideas?
a) brainstorming
b) market research
c) focus groups
d) consumer surveys
e) dreams
dreams
Which type of chemical would probably penetrate through normal skin the fastest?
a) color pigment
b) organic sunscreen
c) large protein
d) antiperspirant salt
Organic sunscreen
In the brick and mortar model of stratum corneum, what are the bricks?
corneocytes
What is the primary route of skin penetration by small molecules?
Direct transdermal
The sebaceous glands are associated with what other structure of the skin?
Hair follicle
Tattoos are for life because the pigments they contain
remain in the dermis
If an emulsion has vegetable oil as its internal or dispersed phase it would be called
oil-in-water
An emulsifier or surfactant has positively charged quaternary Nitrogen at the terminal end of its alkyl chain is termed
cationic
Which wavelength range of the electromagnetic spectrum penetrates the skin further?
Infrared
If you use a sunscreen with an SPF of 30 and your MED on unprotected skin is 10 minutes, how long could you theoretically stay out under the sun before you start to burn or show a little redness?
Five hours
SPF = MED(treated)/MED(untreated)
30 = MEDt/10
To begin to duplicate or deformulate a commercial emulsion what is usually the first simple analysis you might make?
Loss on drying